Marketing Manager, Performance Reporting & Insights

About the role

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.

Responsibilities

• Lead marketing performance reporting for prospect channels, connecting demand indicators through conversion performance and business outcomes.
• Synthesize channel inputs into clear, executive-ready narratives for senior leadership, including mid-month and end-of-month commentary, Performance Pulse, R&O recaps and business planning inputs.
• Create consistency and governance across metrics, definitions, reporting cadences and source-of-truth materials to improve decision velocity.
• Own and evolve key reporting assets and dashboards, including LLM Prospect Performance, LLM reporting/channel trends, product moments and leadership cheat sheets.
• Partner with Investment Optimization, Finance, Analytics and Marketing Strategy on forecasts, overlays, scorecards and monthly R&Os.
• Synthesize consumer sentiment, competitive intelligence and Comscore insights to contextualize performance.
• Build reporting and forecasting capability across teams through partner enablement, best-practice sharing and stronger performance discipline.

Qualifications

• Lead marketing performance reporting for prospect channels, connecting demand indicators through conversion performance and business outcomes.
• Synthesize channel inputs into clear, executive-ready narratives for senior leadership, including mid-month and end-of-month commentary, Performance Pulse, R&O recaps and business planning inputs.
• Create consistency and governance across metrics, definitions, reporting cadences and source-of-truth materials to improve decision velocity.
• Own and evolve key reporting assets and dashboards, including LLM Prospect Performance, LLM reporting/channel trends, product moments and leadership cheat sheets.
• Partner with Investment Optimization, Finance, Analytics and Marketing Strategy on forecasts, overlays, scorecards and monthly R&Os.
• Synthesize consumer sentiment, competitive intelligence and Comscore insights to contextualize performance.
• Build reporting and forecasting capability across teams through partner enablement, best-practice sharing and stronger performance discipline.

Benefits

We offer a comprehensive benefits package that supports your holistic well-being, including:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Pay

Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Schedule

Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.