Marketing Research & Insights Manager
Generac · Pewaukee, WI · 3 wk ago
On-siteAnalystFull-time
Major Responsibilities
- Create and refine a learning agenda that addresses key business questions.
- Identify opportunities to leverage consumer research to fill knowledge gaps and generate actionable insights.
- Partner with internal teams to design and execute research instruments.
- Lead cross-functional research initiatives, fostering collaboration and alignment.
- Identify, onboard, and manage research suppliers to maximize value and deliver projects on time and within budget.
- Maintain relationships with research suppliers and consultants as required.
Manage Ongoing Research
- Independently and autonomously manage all aspects of the market research process based on project objectives.
- Study design and refinement, questionnaire design/discussion guide development, questionnaire programming and recruitment, data collection, statistical analysis, reporting and presentation of results.
- Execute recurring research programs, such as voice of customer programs (VOC).
- Monitor ongoing/recurring research processes to maintain consistency and reliability over time.
- Manage shared resources to ensure that projects are managed efficiently and effectively.
Prepare, Analyze, and Present Findings
- Summarize and analyze research results, translating complex data into clear, actionable insights.
- Create and deliver impactful presentations tailored to various audiences.
- Collaborate with teams to ensure research findings are effectively integrated into business strategies.
Minimum Job Requirements
- Education: Bachelor’s degree in marketing, Business Administration, Psychology, Social Sciences, or a related discipline.
- Experience: Minimum 5 years of leadership experience in a Market Research and/or a quantitative/qualitative mixed methods research role.
- Skills: Expertise in both qualitative and quantitative research methodologies, proven track record of communicating research findings, advanced Excel skills, proficiency in PowerPoint, and experience with various online platforms.