Research & Insights Manager

About the role

The CNET Group Research & Insights Manager role is a critical member of the R&I function, supporting pre-sales initiatives, ad effectiveness measurement, and custom research. This role partners closely with Sales, Marketing, and Editorial teams to strengthen client narratives, inform go-to-market strategy, and demonstrate the value of CNET Group’s audience and media solutions.

Responsibilities

• Develop data-driven storytelling and custom analyses for RFPs, proactive pitches, and go-to-market materials.
• Translate audience and behavioral data into clear, visually compelling, client-ready insights.
• Leverage tools such as Comscore, Looker, and Tableau to analyze audience, traffic, engagement, and competitive performance trends across CNET Group brands.
• Support ongoing monthly and quarterly reporting initiatives.
• Maintain and evolve centralized insight libraries, reporting resources, and sales enablement materials.
• Leverage tools such as Looker and Tableau to analyze performance data, build dashboards, and ensure data accuracy and clarity.
• Synthesize campaign performance into insight-driven narratives and executive-ready presentations.
• Support brand lift and ad effectiveness reporting.
• Build scalable resources like insight libraries for team use.
• Leverage AI tools (such as Google Gemini and NotebookLM) to enhance research efficiency, synthesis, and storytelling.
• Collaborate across Sales, Marketing, and Editorial teams to ensure insights are aligned with business priorities and revenue goals.

Qualifications

• 3+ years of experience in research, insights, analytics, or ad effectiveness, preferably within media or digital advertising.
• Excellent creative storytelling and presentation skills, with the ability to translate complex data into clear, compelling narratives.
• Highly proactive, with a desire to discover and initiate new projects and lead/motivate others.
• Proficiency in Looker, Tableau, or similar BI/data visualization tools.
• Proven proficiency in driving primary research from start to finish using DIY research tools (e.g., Suzy, Alchemer, Qualtrics).
• Knowledge of brand lift, campaign measurement, or advertising effectiveness.
• Proficiency in running and analyzing syndicated data across platforms including, but not limited to Comscore, GWI, MRI Fusion, etc.
• Strong organizational skills and attention to detail with the ability to support various projects and changing priorities effectively in a complex, fast-paced business environment.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.

Benefits

• Competitive salaries in addition to robust, health and wellness-focused benefits.
• Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• Flexible Time Off, Volunteer Time Off, and paid holidays.
• Family building and caregiving support and generous Family Care and Parental leave.
• Fitness Reimbursement and access to wellness programs.
• Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth.

Pay

$75,000 to $95,000