Research & Insights Manager

About the role

The CNET Group Research & Insights Manager role is a key contributor to the Research & Insights function, supporting pre-sales initiatives, ad effectiveness measurement, and custom research. This role plays a critical role in translating data into actionable insights that strengthen client narratives, inform go-to-market strategy, and demonstrate the value of CNET Group's audience and media solutions.

Responsibilities

• Develop data-driven storytelling and custom analyses for RFPs, proactive pitches, and go-to-market materials.
• Translate audience and behavioral data into clear, visually compelling, client-ready insights.
• Leverage tools such as Comscore, Looker, and Tableau to analyze audience, traffic, engagement, and competitive performance trends across CNET Group brands.
• Support ongoing monthly and quarterly reporting initiatives.
• Help maintain and evolve centralized insight libraries, reporting resources, and sales enablement materials.
• Leverage tools such as Looker and Tableau to analyze performance data, build dashboards, and ensure data accuracy and clarity.
• Synthesize campaign performance into insight-driven narratives and executive-ready presentations.
• Support end-to-end primary research initiatives.
• Leverage AI tools (such as Google Gemini and NotebookLM) to enhance research efficiency, synthesis, and storytelling.
• Collaborate across Sales, Marketing, and Editorial teams to ensure insights are aligned with business priorities and revenue goals.

Requirements

• 3+ years of experience in research, insights, analytics, or ad effectiveness, preferably within media or digital advertising.
• Excellent creative storytelling and presentation skills, with the ability to translate complex data into clear, compelling narratives.
• Highly proactive, with a desire to discover and initiate new projects and lead/motivate others.
• Proficiency in Looker, Tableau, or similar BI/data visualization tools.
• Proven proficiency in driving primary research from start to finish using DIY research tools (e.g., Suzy, Alchemer, Qualtrics).
• Knowledge of brand lift, campaign measurement, or advertising effectiveness.
• Proficiency in running and analyzing syndicated data across platforms including, but not limited to Comscore, GWI, MRI Fusion, etc.
• Strong organizational skills and attention to detail with the ability to support various projects and changing priorities effectively in a complex, fast-paced business environment.
• Comfort working with AI-powered tools (e.g., Google Gemini, NotebookLM) to support research and content development.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.

Qualifications

• 3+ years of experience in research, insights, analytics, or ad effectiveness, preferably within media or digital advertising.
• Excellent creative storytelling and presentation skills, with the ability to translate complex data into clear, compelling narratives.
• Highly proactive, with a desire to discover and initiate new projects and lead/motivate others.
• Proficiency in Looker, Tableau, or similar BI/data visualization tools.
• Proven proficiency in driving primary research from start to finish using DIY research tools (e.g., Suzy, Alchemer, Qualtrics).
• Knowledge of brand lift, campaign measurement, or advertising effectiveness.
• Proficiency in running and analyzing syndicated data across platforms including, but not limited to Comscore, GWI, MRI Fusion, etc.
• Strong organizational skills and attention to detail with the ability to support various projects and changing priorities effectively in a complex, fast-paced business environment.
• Comfort working with AI-powered tools (e.g., Google Gemini, NotebookLM) to support research and content development.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.

Skills

• Data analysis and interpretation.
• Storytelling and presentation skills.
• BI/data visualization tools proficiency (Looker, Tableau).
• Primary research methodologies.
• AI-powered tools (Google Gemini, NotebookLM).

Benefits

• Comprehensive medical, dental, and vision coverage.
• Life and disability benefits.
• Flexible Spending Accounts (FSAs).
• 401(k) with company match.
• Employee Stock Purchase Plan.
• Flexible Time Off.
• Volunteer Time Off.
• Paid holidays.
• Fitness Reimbursement.
• Access to wellness programs.
• Recognition awards.

Pay

$75,000 to $95,000

Schedule

Full-time