Research & Insights Manager
MDAEdge · Humble, TX · 1 mo ago
On-siteManagementFull-time
Core responsibilities
- Planning, designing, and executing market research that meets the needs and objectives defined by our business partners.
- Effectively managing timelines and setting appropriate scopes.
- Collaborating with vendor partners.
- Analyzing data from a range of different sources.
- Presenting findings in a clear and objective manner.
Essential functions
- Manages multiple small-to-medium cross-functional research and analytics projects that support a business area.
- Proactively consults with senior leadership/business partners to understand goals/objectives, understands, and identifies key business issues, and formulates solutions and ideas to address current and future business opportunities.
- Serves as a subject matter expert to the business on market research and insights.
- Reviews proposed research hypotheses with a view towards investigating business issues.
- Reviews and advises on the most efficient and appropriate research methodology.
- Defines tactical methods and procedures to identify, collect, and collate complex and large data sets from research and/or customer surveys.
- Manages the development and application of research methodologies and analytics to address emerging and unanticipated business challenges and support data-driven decision making.
- Supports team members with the development of research and analytic approaches.
- Finds meaningful insights that can build knowledge and lead to action.
Non-negotiable requirements
- Bachelor's Degree in communications, marketing, public affairs, or related fields.
- 5+ years professional experience in marketing research, data analytics, consulting or related field, client or vendor side.
- Experience working in B2B business applications.
- Demonstrated interest in public policy, advocacy, and brand building.
- Ability to see the big picture without sacrificing attention to details.
- Strong communication skills that incorporate storytelling and promote simplicity and message clarity.
- An agile, curious, and self-motivated mindset.
- Productive collaboration skills and willingness to work with others to find and create value.
- A strong foundational understanding of market research, data analysis, and data visualization skills.
- Experience managing and collaborating with third-party research agencies.
- An objective and fact-based approach to sharing insights.
Nice-to-have skills
- 5+ years working for a B2B company in a market research role.
- Experience in Energy, Renewables, Oil and Gas.
- A good working understanding of various media tactics, brand building, measuring impact of media executions, and using data to drive decision making.