Market Research & Consumer Insights Manager
Hiebing · Madison, WI · 1 mo ago
On-siteEducationFull-time
What You'll Do
- Lead qualitative and quantitative research initiatives from design through presentation
- Design discussion guides, surveys and research frameworks that uncover actionable insights
- Moderate focus groups and in-depth interviews
- Analyze findings and identify meaningful implications for brands and businesses
- Translate complex research into compelling stories and recommendations
- Present insights and strategic recommendations directly to clients and agency leadership
- Partner with strategy, creative, media and account teams to influence marketing and business decisions
- Leverage AI-enabled tools to accelerate research design, synthesis and reporting while applying sound judgment and strategic thinking to all recommendations
What You'll Bring
- 4-5 years of experience in market research, consumer insights, strategic planning or a related field
- Experience designing and executing qualitative and quantitative research
- Strong analytical, synthesis and storytelling skills
- Confidence presenting findings and recommendations to clients and stakeholders
- Comfort managing multiple projects and competing priorities
- Curiosity, initiative and a passion for understanding human behavior