Jobs · Education · Wisconsin

Market Research & Consumer Insights Manager

Hiebing · Madison, WI · 1 mo ago
On-siteEducationFull-time

What You'll Do

  • Lead qualitative and quantitative research initiatives from design through presentation
  • Design discussion guides, surveys and research frameworks that uncover actionable insights
  • Moderate focus groups and in-depth interviews
  • Analyze findings and identify meaningful implications for brands and businesses
  • Translate complex research into compelling stories and recommendations
  • Present insights and strategic recommendations directly to clients and agency leadership
  • Partner with strategy, creative, media and account teams to influence marketing and business decisions
  • Leverage AI-enabled tools to accelerate research design, synthesis and reporting while applying sound judgment and strategic thinking to all recommendations

What You'll Bring

  • 4-5 years of experience in market research, consumer insights, strategic planning or a related field
  • Experience designing and executing qualitative and quantitative research
  • Strong analytical, synthesis and storytelling skills
  • Confidence presenting findings and recommendations to clients and stakeholders
  • Comfort managing multiple projects and competing priorities
  • Curiosity, initiative and a passion for understanding human behavior

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