Marketing Strategist, eCommerce

About the Role

The Marketing Strategist, eCommerce is a hybrid strategist and practitioner who understands how brands win in the eCommerce environment and knows how to turn that strategy into excellent work. This role involves shaping eCommerce strategy, managing digital shelf work, and collaborating with cross-functional teams to deliver impactful results for clients.

Responsibilities

• eCommerce & Digital Shelf Strategy:
  • Serve as a subject matter expert on eCommerce and digital shelf strategy across Indie client engagements, particularly in CPG.
  • Advise clients on brand presence across retailer PDPs, brand stores, D2C sites, and other digital commerce environments.
  • Conduct audits to identify gaps, opportunities, and optimization priorities.
  • Develop recommendations for improving product discoverability, brand storytelling, shopper experience, and conversion.
  • Define and apply best practices for PDP architecture, content, and measurement.
• eContent Strategy & Execution:
  • Own the end-to-end eCommerce content lifecycle, from annual planning to ongoing optimization.
  • Translate brand strategy and campaign creative into retailer-ready eCommerce content.
  • Develop and manage content across the digital shelf ecosystem, including titles, keywords, product descriptions, and imagery.
  • Create production-ready briefs for creative teams and partners.
  • Partner with brand teams to integrate eCommerce content needs into campaign and innovation planning.
• SEO, AEO & Discoverability:
  • Apply SEO principles to eCommerce content, including keyword strategy and metadata.
  • Understand Answer Engine Optimization (AEO) and emerging AI-driven commerce trends.
  • Stay current on retailer algorithms, search behaviors, and AI-enabled commerce tools.
• Marketing Operations & Transformation:
  • Manage complex workstreams across brand teams, creative partners, and stakeholders.
  • Operationalize improved processes for visibility, ownership, and speed.
  • Establish workflows, roles, and quality standards to keep work on track.
  • Support clients through process and technology changes.
  • Identify and integrate AI and emerging technology to improve workflows.
• Client and Team Collaboration:
  • Own day-to-day client relationships and lead meetings with confidence.
  • Partner with Indie Strategy, Creative, and Activation teams to integrate eCommerce thinking.
  • Provide guidance and oversight to team members on digital shelf engagements.
  • Bring an eCommerce perspective into broader strategy engagements.
• Operate with Ownership & Strategic Judgment:
  • Identify risks early and develop creative solutions.
  • Make informed decisions balancing client success, team capacity, and operational realities.
  • Maintain high standards for quality and follow-through.

Requirements

• Over 4 years of experience in eCommerce, digital shelf, eCommerce content strategy, or retail marketing, ideally within CPG.
• Experience working brand-side, agency-side, or within an eCommerce consultancy.
• Proven hands-on experience developing and optimizing retailer PDP content, including Amazon and major mass retailers (e.g., Walmart, Target).
• Strong understanding of the digital shelf and factors influencing discoverability, shopper experience, and conversion.
• Working knowledge of SEO and AEO, including keyword strategy and structured content.
• Strong project and stakeholder management skills.
• Experience improving processes and supporting technology adoption.
• Highly organized, proactive, and comfortable in fast-moving environments.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Skills

• Expertise in eCommerce and digital shelf strategy.
• Proficiency in SEO and AEO principles.
• Strong project and stakeholder management.
• Process improvement and technology adoption experience.
• Excellent organizational and communication skills.

Location: Raleigh, NC or New York, NY with a hybrid schedule (Tue-Thu in-office, Mon-Fri remote).

Reporting Relationship: Associate Director of Strategy