Marketing Specialist, Ecommerce

About the role

We are seeking a Marketing Specialist to join our Brand Development team leading our growing Ecommerce business. You will develop Gorton’s multi-year Ecommerce strategy, ensure a best-in-class digital shelf, and work cross-functionally and with multiple agency partners while driving the business forward for future growth.

Who You Are

• A resourceful go-getter who is self-motivated with an entrepreneurial mindset
• A leader with strong interpersonal skills and experience leading and collaborating with cross-functional teams
• A multifaceted thinker and doer, who is comfortable alternating between higher level strategy and tactical execution
• A curious mind, who enjoys learning and proactively seeking out new information to help us maintain our competitive advantage

Responsibilities

• Lead Gorton’s Ecommerce business, including multi-year strategy development & execution, content creation, and monthly business analysis
• Partner with agencies to develop best-in-class Ecommerce content, staying abreast of the requirements within the rapidly evolving digital space
• Own syndication for Gorton’s Ecommerce content across our digital shelf, working within platforms such as Salsify, Syndigo, and others to ensure published content across Ecomm platforms is accurately reflected
• Conduct monthly in-depth business analysis; present findings and recommendations to Senior Leadership
• Serve as the lead for Gorton’s website (including our Merch store), working in partnership with external agency to ensure its optimization
• Conduct regular reviews of retailer scorecards and lead the development of recommended action plans, collaborating with Sales to address identified issues
• Serve as Marketing lead for various Ecommerce customers (i.e. Instacart, Amazon)

Requirements

• Bachelor’s Degree level education or higher, MBA preferred
• 4+ years of work experience in CPG brand management, digital marketing or Ecommerce content role
• Demonstrated strong analytical and strategic skills: ability to link strategies and objectives to develop a plan
• Proven ability to effectively manage multiple projects in a dynamic environment
• Highly effective verbal and written communication skills
• Candidates must have permanent U.S. work authorization

Preferred Skills

• Experience working within platforms such as Salsify, Syndigo, NIQ BrandBank, Profitero, SupplierOne, Vendor Central, and Circana

About Us

Since 1849, America has trusted the Gorton’s fisherman. And for over 175 years, Gorton’s has trusted our employees to work with integrity, pursue their curiosity, respond with agility, work collaboratively, and be passionate about our mission. We provide an ocean of opportunity supported by our development and training programs, our generous benefits, work life balance, and the ability to make a difference. We invite you to join our national brand based along the shore of Gloucester, Massachusetts.

Pay

$80,640 - $100,800/Annual

Benefits

• Development and training programs
• Generous benefits
• Work life balance