Marketing - Sr. Digital Engagement Strategist - Full Time

Job Summary

The Sr. Digital Engagement Strategist supports the development, deployment, and maintenance of Erlanger's digital ecosystem including websites, microsites, social platforms, digital media assets, and patient-facing engagement tools. This role works closely with the Digital & Web Strategy Director to ensure digital systems are updated, integrated, and optimized for performance, access, and user experience. Additionally, the Sr. Digital Engagement Strategist oversees the day-to-day content workflows. The role balances technical project coordination with editorial and user-experience considerations, ensuring Erlanger's digital presence is dynamic, responsive, and audience-centered.

About the Role

Supports the management, updating, and quality control of the Erlanger website, microsites, and intranet platforms. Coordinates the implementation of digital enhancements, landing pages, modules, plugins, embedded features, etc. in collaboration with vendors or developers. Supports digital governance by maintaining content accuracy, platform consistency, and publishing protocols.

Responsibilities

• Social & Digital Content Coordination: Oversees scheduling, content development, and brand alignment across Erlanger's digital channels. Works with the Social Media Specialist and Digital Specialist to monitor performance, execute campaigns, and engage audiences appropriately. Ensures social media and digital content align with organizational strategy, visual standards, and messaging priorities.
• Team Leadership & Supervision: Supports the day-to-day activities of the Digital Specialist. Provides guidance, project assignments, coaching, and performance feedback. Serves as liaison between digital staff and other directors or strategists to ensure alignment across departments.
• Collaboration & Integration: Collaborates with the Marketing, Creative, and Communications teams to implement campaigns and digital-first engagement tactics. Coordinates cross-functional input for new content sections, campaign landing pages, and digital workflows. Works with the Content Production Specialist, Content Specialist, and Content Manager to ensure accurate, on-brand deployment of digital materials.
• Reporting & Optimization: Uses digital dashboards and analytics tools (Google Analytics, Meta Business Suite, platform-native insights, etc.) to track KPIs related to web traffic, social engagement, and digital conversions. Surfaces trends, performance issues, and opportunities for optimization to the Digital & Web Strategy Director. Supports ongoing refinement of workflows, design systems, and content frameworks across platforms.

Requirements

• Education Required: Bachelor's degree in digital media, Marketing, Communications, or a related field
• Experience: 4-6 years of professional experience in digital marketing, web operations, or content management
• Experience managing digital teams or vendors, especially across social media and web platforms
• Familiarity with CMS platforms, email marketing systems, social scheduling tools, and basic web analytics
• Basic understanding of HTML/CSS, SEO, and accessibility standards preferred
• Experience in healthcare or nonprofit environments a plus

Qualifications

• Basic understanding of HTML/CSS, SEO, and accessibility standards preferred
• Experience in healthcare or nonprofit environments a plus

Skills

• Strong project management and organizational skills
• Excellent communication and collaboration abilities
• Proficiency in CMS platforms, email marketing systems, social scheduling tools, and basic web analytics
• Ability to work independently and as part of a team
• Understanding of digital marketing principles and best practices

Benefits

Standard Hours: Regular

Pay

Competitive salary commensurate with experience

Schedule

Full Time