Marketing Specialist – Team Lead

We need to output HTML fragment with sections: h3 headings for sections present: About the role? Actually job title is not repeated. We need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Let's parse posting. Content includes: About Quest Analytics (company description) – could be "About the role"? Actually "About Quest Analytics" is company overview, not role. The role description includes "The Opportunity", "What You'll Do", "What You'll Need", "Who Will Thrive Here", "About Quest Analytics" (again), "What You'll Appreciate" (benefits), "Apply TODAY!" etc. We need to map to headings: About the role (maybe summary), Responsibilities (What You'll Do), Requirements/Qualifications/Skills (What You'll Need), Benefits (What You'll Appreciate). Pay and Schedule not mentioned, so omit. Also maybe "Skills" could be separate but we can combine into Requirements. We must not repeat job title as heading. Use

for each section heading. We need to preserve all substantive information, not invent or summarize away detail. Must not include boilerplate like EEO, scam warning, application instructions, etc. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Thus we need to extract substantive paragraphs. Let's extract: Company description: "Quest Analytics is a leading healthcare technology company transforming how health plans and healthcare organizations manage provider networks. Our enterprise network intelligence platform combines data, technology, and deep industry expertise to help organizations improve provider data accuracy, strengthen network performance, navigate complex regulatory requirements, and ultimately improve access to care. As healthcare and technology continue to evolve, so does the way we tell our story. We’re building a Marketing organization that combines exceptional human creativity and expertise with AI to work smarter, move faster, and create content that makes an impact." That's about the company; could be placed under "About the role" or maybe a separate "About Quest Analytics". But headings limited to given list; we can put under "About the role" as description of role context. The Opportunity: "We’re looking for an AI-Forward Marketing Specialist – Team Lead to serve as the strategic content and editorial engine of Quest Analytics’ Marketing team. This is more than a content creation role. You’ll own our content and editorial strategy, help establish Quest Analytics as an authoritative voice in enterprise network intelligence, and assist a team responsible for bringing our brand to life across content, social media, video, campaigns, and digital channels. You’ll also play an important role in shaping how our Marketing team works. In partnership with the VP of Marketing, you’ll help transform our content function into an AI-forward marketing organization, moving beyond one-off AI experimentation and embedding tools such as Claude, Microsoft Copilot, and emerging technologies into how we research, ideate, create, repurpose, target, execute, and measure our work. We’re looking for someone who is equally comfortable writing a compelling thought leadership piece, developing an editorial strategy, helping a team, managing agency partners, and experimenting with AI to find better ways to get the work done." That's role overview. What You'll Do: list of responsibilities. We need to preserve as list items under

• . The text includes multiple paragraphs; we can break into bullet points. Let's capture each bullet: - Build the Quest Analytics Story: Lead our content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape. You’ll translate complex topics and internal expertise into compelling stories that resonate with healthcare executives and decision-makers across articles, white papers, case studies, webinars, email campaigns, digital experiences, and social content. You’ll also help establish and protect a consistent, differentiated Quest Analytics brand voice across channels. - Own the Content Engine: Build and manage an integrated content and editorial calendar that connects business priorities, campaigns, thought leadership, events, social media, and demand generation. You’ll identify opportunities to create meaningful new content while finding smarter ways to extend high-performing content across channels, audiences, and formats. In partnership with Marketing and teams across the organization, you’ll: * Develop marketing plans designed to increase brand awareness, audience engagement, and pipeline growth. * Translate campaign strategies into clear content plans, deliverables, owners, and timelines. * Identify opportunities to strengthen the Quest Analytics website through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improved user experiences. * Collaborate with Social Media to expand our presence, grow relevant audiences, and increase engagement. * Partner with the Events team to connect conferences and events to broader campaigns and content strategies. * Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI. - Assist the Team & the Work: Provide day-to-day team leadership across a content team spanning social media, video production, and marketing project management. You’ll create clarity around priorities, help the team balance competing demands, remove roadblocks, and ensure work meets a high creative and editorial standard. You’ll: * Develop project timelines, assignments, and priorities across internal teams, contractors, agencies, and vendors. * Coach team members and foster a culture of continuous learning, experimentation, accountability, and professional growth. * Establish and track annual KPIs and ensure key projects and deliverables stay on track. * Manage external contractors and vendors, including project scoping, briefing, contracted hours, budgets, deliverables, and performance. * Communicate priorities, milestones, budget considerations, and risks between Marketing leadership and the broader team. * Partner with subject matter experts and business leaders to create accurate, differentiated, and on-brand campaigns and content. - Help Build an AI-Forward Marketing Organization: AI isn’t an add-on to this role, it’s part of the job. You’ll partner with the VP of Marketing to move the team from individual AI experimentation to a scalable operating model where AI is thoughtfully embedded throughout the marketing workflow. The goal isn’t simply to use AI to work faster. It’s to identify where AI can help us think differently, improve quality, increase capacity, and create better marketing. You’ll explore how Claude, Microsoft Copilot, and other emerging AI technologies can enhance: * Research and content development * Thought leadership ideation * Content repurposing and cross-platform production * Campaign development and iteration * ICP and audience targeting * SEO and AEO strategies * Performance analysis * Workflow automation * Team productivity and capacity * Continuously evaluate emerging AI capabilities, test new approaches, and turn successful experiments into documented workflows, standards, and repeatable practices the broader team can adopt. That's responsibilities. What You'll Need: qualifications. List: - Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or 8+ years of equivalent B2B marketing experience in lieu of a degree. - 7+ years of professional writing and B2B content marketing experience, with demonstrated strength across long-form thought leadership, articles, case studies, email campaigns, web content, and social copy. - Demonstrated experience building and managing integrated content and editorial calendars across multiple channels and formats. - Strong editorial judgment and the ability to translate complex or technical concepts into clear, compelling stories for executive audiences. - Hands-on experience with AI-powered content and productivity tools, including Claude and Microsoft Copilot. - Experience creating, testing, and documenting AI-assisted workflows, not simply using AI for one-off content generation. - Knowledge of SEO and AEO strategies, including keyword research, content optimization, and performance measurement using Google Analytics, SEMrush, or similar platforms. - Experience managing contractors, agencies, and other external partners, including scoping, briefing, budget management, and performance feedback. - Strong project management skills with the ability to keep multiple workstreams moving in a fast-paced, deadline-driven environment. - Excellent communication, listening, problem-solving, and troubleshooting skills. - A collaborative leadership style with the ability to provide direction, feedback, and accountability while helping others grow. Who Will Thrive Here: could be part of "Skills" or "Qualifications". Might be considered as "Skills" but we can include as a separate section maybe "Skills". However we have headings: Skills. We could put that content under Skills. But we must not create sections with filler. This section has substantive content describing traits. So we can include a "Skills" heading with that paragraph. What You'll Appreciate: benefits. List: - Workplace flexibility – you choose between remote, hybrid or in-office - Affordable employee medical, dental and vision plans with low employee cost - 401k Matching - Wellness benefits - Competitive salary and success sharing bonus - Flexible vacation, plus sick time and holidays - An entrepreneurial culture that won’t limit you to a job description - Being listened to, valued, appreciated -- and having your contributions rewarded - Enjoying your work each day with a great group of people We should output as
  • . Pay and Schedule not present, so omit. Now we need to output HTML fragment only, no markdown fences. We'll structure:

    About the Role

    company description + opportunity? Actually we could split: About the Role includes company description and opportunity. But we might want separate headings: About the Role and Responsibilities etc. The instruction: use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits. We need to decide what goes where. We have qualifications (education, experience) and requirements (maybe same). Could combine Requirements and Qualifications. But we have both headings available; we could put requirements under Requirements (maybe the bullet list of responsibilities? No that's responsibilities). Actually typical: Requirements = mandatory qualifications; Qualifications = preferred? But we can just put all under Requirements and leave Qualifications empty? Not allowed to emit heading with filler. So we must only include headings that have real content. So we need to decide which headings to use. We have content for: About the role (company description + opportunity), Responsibilities (What You'll Do), Requirements (What You'll Need), Skills (Who Will Thrive Here), Benefits (What You'll Appreciate). That's five headings. We could also include Qualifications if we split What You'll Need into Requirements (hard) and Qualifications (preferred). But the posting doesn't distinguish; it's all requirements. So we can put all under Requirements and omit Qualifications. Thus headings: About the role, Responsibilities, Requirements, Skills, Benefits. Now we need to ensure we don't repeat job title as heading. Good. Now produce HTML. We'll need to escape any HTML special characters? The text includes apostrophes, ampersands, etc. Should be fine as plain text. We'll wrap each section:

    About the role

    followed by

    ...

    or
    . For About the role: we can combine company description and opportunity into maybe two paragraphs. Let's craft:

    Quest Analytics is a leading healthcare technology company transforming how health plans and healthcare organizations manage provider networks. Our enterprise network intelligence platform combines data, technology, and deep industry expertise to help organizations improve provider data accuracy, strengthen network performance, navigate complex regulatory requirements, and ultimately improve access to care. As healthcare and technology continue to evolve, so does the way we tell our story. We’re building a Marketing organization that combines exceptional human creativity and expertise with AI to work smarter, move faster, and create content that makes an impact.

    We’re looking for an AI-Forward Marketing Specialist – Team Lead to serve as the strategic content and editorial engine of Quest Analytics’ Marketing team. This is more than a content creation role. You’ll own our content and editorial strategy, help establish Quest Analytics as an authoritative voice in enterprise network intelligence, and assist a team responsible for bringing our brand to life across content, social media, video, campaigns, and digital channels. You’ll also