Marketing Lead Specialist
About the role
You will play a critical role in transforming complex engineering solutions into compelling customer experiences that strengthen relationships, influence decisions, and position Autoliv as a trusted technology partner.
Responsibilities
- Lead Customer Events & Technical Showcases:
- Plan and deliver high-impact customer events, executive demonstrations, and trade shows
- Design engaging, end-to-end customer experiences—from concept through execution
- Own event strategy, messaging, and run of show
- Bring Technology to Life:
- Help translate complex engineering concepts into clear, compelling customer stories
- Partner with Engineering, Advanced Technical Sales, and Business Units to highlight key technologies
- Create narratives that showcase innovation and customer value
- Shape Our Events Strategy:
- Build and manage a portfolio of customer events and industry engagements
- Establish priorities and monitor effectiveness
- Capture Customer Insight:
- Gather feedback from customer interactions
- Ensure insights inform product development and strategy
Requirements
- Bachelor’s degree in Business, Engineering, or a related field; Master’s preferred
- 5+ years in B2B marketing, product marketing, or technical marketing
- Experience in customer engagement, events, or experiential marketing
- Experience working cross-functionally in a matrixed environment
- Background in automotive, industrial, or technology-driven industries
Qualifications
- Experience in customer engagement, events, or experiential marketing
- Experience working cross-functionally in a matrixed environment
- Background in automotive, industrial, or technology-driven industries
Skills
- Strong communication and presentation skills
- Ability to work effectively in a fast-paced, dynamic environment
- Excellent organizational and project management skills
- Ability to build and maintain strong relationships with internal and external stakeholders
Benefits
Attractive compensation package
Recognition awards, company events, university discount options and many more perks.
Gender Pay Equality
Pay
Competitive salary based on experience and qualifications
Schedule
Full-time
Company Information
Autoliv is the worldwide leader in automotive safety systems. Through our group companies, we develop, manufacture and market protective systems, such as airbags, seatbelts, and steering wheels for all major automotive manufacturers in the world as well as mobility safety solutions.
About Autoliv United States
Autoliv is proud to be an equal opportunity employer. Autoliv does not discriminate in any aspect of employment based on race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Autoliv does business.
Locations
Auburn Hills Technical Center (ATC)