Marketing Lead & Sales Specialist

Responsibilities

• Perform outbound & inbound calls and track updates to monitor and report all pertinent market information relative to competitive activity, customer information and product performance.
• Achieve the planned annual rate of call (PAR) for each assigned account.
• Call assigned customers at PAR to uncover business issues, timelines and opportunities for dealer solutions.
• Identify and qualify leads for dealer solutions from opportunities generated by contacting assigned prospects and customers.
• Document business issues, timelines, opportunities and leads in the dealer’s contact management system (CRM).
• Transfer leads to the appropriate salesperson in a timely and efficient manner.
• Establish a personal working relationship with contacts based on value, knowledge, trust and character.
• Verify and update contact information for leads, prospects and customers assigned.
• Cleanse leads, prospects and customers from their assigned database who are no longer in business or otherwise disqualified from future contact using the dealership’s criteria.
• Continue to develop expertise in products and services through training, research and perpetual learning.
• Generate monthly PowerPoint reports on equipment and revenue and support various projects and campaign as part of lead generation initiatives.

Qualifications

• High school diploma or GED required.
• Bachelor’s degree is preferred, but may be supplemented by work experience.
• 2 years minimum experience in sales, marketing or analytics.
• Possess strong MS Office skills particularly in Excel.
• Demonstrated success as a team player with a proactive, positive attitude and a strong sense of self-motivation who can perform job functions with minimal supervision.
• Ability to manage multiple tasks and changing priorities using strong organization and prioritization skills.
• Ability to communicate data effectively.
• Good phone etiquette and inbound call management experience is essential.

Travel

• Up to 10%.
• Ability to travel primarily by car across Ziegler’s territory to visit customers, branches, and support events may be required.
• Some out-of-region travel may also be required.

Physical Requirements

• Using hands, talking, hearing.
• Ability to lift up to 30 lbs.

Benefits

• Starting wage is dependent on skills, experience, and education.
• Full time positions are benefits eligible which includes:
• Health, Dental, Vision and Life Insurance.
• 15 days of PTO your first year, accrual starts day 19 paid holidays.
• 401(k) plan with company contribution and match.
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year.
• Short-Term and Long-Term Disability Insurance, FSA & EAP.
• Paid Parental Leave & Funeral Leave.
• Fitness membership discount.

About the Role

• Ziegler Inc. is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri.
• The company is committed to providing employees with the best possible work environment and the right tools for career development.
• This means great benefits, work/life balance, and ongoing professional development and training.
• Fulfill your calling by starting a career with Ziegler today!