Marketing Specialist, Sponsorships & Customer Events

Key Responsibilities

• Support the Field Marketing team with designing, planning, and executing vertical-specific marketing events across key sectors to align with business objectives and drive demand.
• Plan and coordinate comprehensive communication and activation plans for major sports marketing partnerships with NASCAR, OVG, NY Islanders and PWHL. Turn sponsorships into active storytelling assets that help communicate the company’s core expertise. Provide on-site execution and support for our customer hospitality events.
• Partner with the internal events team to support marketing activities for key trade shows and high-impact regional customer experience events to ensure alignment with business objectives. Serve as the Field Marketing liaison to coordinate localized messaging, plan pre-and during-event promotion, and manage post-event lead routing and digital follow-up.

Competencies and skills

• Education & Experience: Bachelor’s degree in Marketing, Business, Communications, or a related field, with 3–5 years of experience in B2B marketing, field marketing, or event management.
• Project Management Expertise: Proven ability to manage complex, multi-facted projects with strict timelines and moving parts across internal and external stakeholders.
• Sponsorship & Activation Savvy: Direct experience activating corporate sponsorships or sports marketing assets to drive B2B brand engagement.
• CRM Familiarity: Comfortable working within a modern B2B tech stack, including CRM systems (e.g., Salesforce Marketing Cloud), marketing automation platforms, project management tools, and data dashboards.
• Strategic Communication: Strong written and verbal communication skills, with an eye for maintaining a premium, consultative brand voice. Execution of campaigns, promotions and building brand awareness through social media platforms (HubSpot, LinkedIn, etc.).
• Agility & Collaboration: High adaptability and collaboration skills to work effectively with cross-functional vertical marketing managers, sales leadership, merchandise category managers, and agency partners.

Pay

The pay range for this position will be $90,000 to $105,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.