Marketing Programs Specialist III - US

Key Responsibilities

• Schedule, organize, set up, and conduct industry events, conferences, and trade shows.
• Research industry events, conferences, and trade shows ensuring we are attending the most strategic events to enhance ROI.
• Work collaboratively with Senior Leadership, Accounting, Finance, Sourcing, Legal, etc. to ensure the success of contracting events.
• Works closely with Sales, Marketing, Corporate Communications, Senior Leadership, and other groups.
• Create overall event plan.
• Formulate intriguing messages for the target market.
• Cook up giveaways and collateral.
• Plan additional marketing opportunities and booth activities.
• Identify speakers and coordinate sessions.
• Select and train staffing.
• Partner with partners to enhance Rackspace’s presence and create a strategic product focus and theme around Rackspace events.
• Manage all of the logistics and execution for Rackspace’s involvement with events.
• Coordinate A/V arrangements.
• Oversee event logistics including, but not limited to: researching venues; booking events dates, room blocks, meeting space, and client dinners; registering Rackers and guests; managing guest lists; etc.
• Use Salesforce, HubSpot, and other marketing tools to create campaign codes and ensure all leads are placed into the appropriate campaign track post-show.
• Partners with Marketing Operations and Finance teams to track ROI on all tradeshows and industry events.
• Research promotional opportunities, vendors, and marketing materials to develop ideas and implement promotions.
• Act as a consultant to departments in planning and executing smaller events and meetings, dinners, happy hours, sales events, etc.
• Recommend general seminar schedules and locales to managers and Field Sales Rackers to assist with finalizing a general plan to ensure complete marketplace coverage.

Qualifications

• A minimum of 5 years of corporate/professional event management or similar experience.
• Excellent time management, writing, communication, decision-making, presentation, human relations, and organizational skills.
• Detailed oriented.
• Ability to successfully work and promote inclusiveness in groups of all sizes, helping lead teams towards a common goal.
• Ability to communicate technical info and ideas so others will understand.
• Ability to frequently represent Rackspace, to the outside market, through face-to-face interactions with customers, prospects, partners, and media.

About Rackspace Technology

Rackspace Technology is the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.