Marketing Specialist III

Responsibilities

• Lead assigned pursuits and market initiatives, qualifications, proposals, presentations, and award submittals from planning through delivery, ensuring quality, schedule, and stakeholder coordination
• Review RFP/RFQ and client’s needs
• Compose an outline of criteria/responsibilities
• Assign responsibilities/monitor deadlines
• Produce content which best meets client’s criteria
• Write/edit content
• Lead kickoff and quality review meetings
• Plan, develop, and execute marketing campaigns, digital content, and social media initiatives
• Research and analyze keywords, develop content, develop landing pages, and track click-thru rates, conversion rates, and overall ROI
• Design and edit marketing/business development documents (i.e. digital and print assets) and contribute to the development of marketing and pursuit strategies
• Research and prepare analytics, reports, and recommendations
• Cook up and coordinate marketing communications, digital content, industry events, conferences, and other market-facing activities as required, which may require some travel
• Track and maintain internal database of project descriptions, resumes, standard content, clients, subconsultants, contacts (i.e. CRM)
• Create website and digital content that supports business development and market initiatives
• Identify risks, opportunities, and process improvements, and proactively recommend solutions to support successful marketing and pursuit outcomes

Requirements

• Bachelor’s degree (marketing, communications, English, journalism, business administration or technical field) with a minimum of 5 years of relevant experience, with 3+ years of experience in the Architecture/Engineering/Construction (AEC) industry preferred

Qualifications

• Proficient in Microsoft Office and Adobe Creative Suite (i.e. InDesign)
• Organizational and time management skills, multi-tasking and prioritizing
• Excellent written and verbal communication skills, with strong editing capabilities
• Extremely detail oriented and acute attention to accuracy
• Ability to work independently
• Ability to lead marketing assignments and coordinate stakeholders with minimal supervision
• Advanced analytical, problem-solving, and decision-making skills
• Understanding of marketing, communications, and business development principles
• Knowledge of AEC industry terminology and procedures

Benefits

At Haskell, we offer a comprehensive benefits package, including health insurance, retirement plans, professional development opportunities, and more.

Environmental Factors and/or Physical Requirements

• While performing the duties of this job, this position is required to have ordinary ambulatory skills sufficient to visit other locations;
• The ability to stand, walk, stoop, kneel, crouch, and manipulate (life, carry, move) light to medium weights of 10-50 pounds;
• Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read application/form information.
• The associate frequently is required to sit, reach with hands and arms, talk and hear.