Marketing Program Specialist III

About the role

The Residential Marketing Team at Lennox is seeking a Marketing Specialist III to champion B2B core messaging. This role works cross-functionally with Marketing, Sales Operations, Field Sales Team, and key vendor partners to support brand initiatives.

Responsibilities

• Own the development and ongoing management of the dealer-facing value proposition
• Lead development and execution of the Lennox Annual Playbook
• Partner with cross-functional teams to translate the brand marketing strategy into effective sales support tools and dealer initiatives
• Assist in the management of dealer channels like social platforms
• Create commercialization plans and marketing materials that effectively describe and promote our B2B value proposition
• Lead a collaborative effort to finalize core B2B messaging with a gency partners, and Marketing leadership
• Key marketing liaison to support the new business development and national accounts sales team
• Increase brand consistency through creation and updating of messaging repository to maintain consistent language across all business units
• Coordinate the creation and placement of advertising in various media including the external and internal facing websites
• Work with agency partners and internal content team to create and update brochures, company or product fact sheets, and promotional materials
• Works closely with the content strategist to develop a strong ecosystem of content for the B2B marketing efforts

Requirements

• University Degree and 5+ years of B2B Marketing, and/or agency experience
• Skilled communicator with excellent verbal, written, presentation skills, coupled with highly developed interpersonal skills and ability to communicate across all levels of the organization
• Proficiency with MS Office Suite - particularly Excel and PowerPoint; and Smartsheet
• Familiarity with Salesforce is preferred
• Highly motivated and able to work efficiently both independently and collaboratively
• Exceptional organizational, project management, and time management skills
• Strong attention to detail, with problem solving skills as a key strength
• Collaborative and Communicative Team player who is also an independent thinker
• Strong work ethic and desire to help make others around you better
• Tenacious & resilient, with a desire to take the initiative to make a positive impact on the business

Qualifications

• Situational Adaptability: Flexes approach and demeanor to suit various scenarios, successfully shifts gears as new developments and competing priorities arise
• Decision Quality: Makes thoughtful and timely decisions with the best interest of the organization in mind, prioritizes and organizes key deliverables, ensures stakeholder buy-in
• Drives Results: Shows pride in “getting the job done” with a bias for action, goes above and beyond to ensure responsibilities are met during high-pressure moments

Skills

• Skilled communicator with excellent verbal, written, presentation skills, coupled with highly developed interpersonal skills and ability to communicate across all levels of the organization
• Proficiency with MS Office Suite - particularly Excel and PowerPoint; and Smartsheet
• Familiarity with Salesforce is preferred
• Highly motivated and able to work efficiently both independently and collaboratively
• Exceptional organizational, project management, and time management skills
• Strong attention to detail, with problem solving skills as a key strength
• Collaborative and Communicative Team player who is also an independent thinker
• Strong work ethic and desire to help make others around you better
• Tenacious & resilient, with a desire to take the initiative to make a positive impact on the business

Benefits

• Tuition reimbursement
• Medical, dental, and vision insurance
• Prescription drug coverage
• 401(k) retirement plan
• Short-term disability insurance
• 8 weeks paid birthing leave
• 2 weeks paid bonding leave
• Life and long-term disability insurance
• Up to 12 days paid time off
• 2 paid well-being days
• 1 paid volunteer day
• 12 paid holidays
• 3 floating holidays per year