Marketing Consultant Professional - III

Responsibilities

• Interface with internal teams to establish strategy, targeting, and tactical marketing plan.
• Develop creative briefs guiding external advertising agencies in creating award-winning and effective creative.
• Develop messaging strategies, targeting opportunities, and creative execution.
• Develop and execute marketing test plans to measure the effectiveness of strategies.
• Packaging strategies and results into professional presentations for communication to peers, superiors, and executives.

Requirements

• Six or more years of relevant experience, including agency and/or client side marketing and CRM experience.
• Experience managing cross-functional teams across all levels of the organization.
• Ability to balance multiple priorities and meet deadlines in a dynamic environment.
• Experience with Google Suite and campaign automation tools like Workfront, Marketo, Adobe Journey Optimizer.
• Experience in base marketing and working with internal or external marketing/advertising agencies.
• Confident verbal communication skills and strong organizational/project management skills.
• Digital experience with trends and key business drivers.
• Ability to present findings and insights targeted at executive levels, analyze market knowledge, and translate it into compelling stories and tools for the sales team.

Qualifications

• Bachelor’s degree in Marketing, Market Research, or related field.
• Master’s degree, MBA preferred.