Marketing Program Specialist

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

Essential Functions

• Design and manage marketing and/or advertising programs to meet digital marketing objectives
• Write and gain approval of complex marketing briefs
• Identify trends and findings to improve future program performance
• Conduct ongoing program testing, e.g. A/B
• Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans
• Manage budgets for multiple programs which are complex in nature
• Manage monthly budget reforecast and variance explanations
• Manage ad-hoc projects

Knowledge/Skills/Abilities

• Advanced and demonstrated knowledge of functional marketing principles, concepts, techniques and applications
• Ability to achieve business goals by applying strong judgment, creativity and technical know-how to program management
• Ability to create programs that are aligned to key NCNU strategy
• Ability to implement direct response programs
• Visual, verbal and written communication skills, including proofreading and editing
• Ability to create, present and deliver clear and compelling presentations in a group setting
• Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred)
• Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred)

Education & Experience

• Bachelor's degree (BA/BS) in related area or an equivalent combination of education and experience, Advanced Degree preferred
• 3-5 years experience with digital paid campaigns
• Direct Marketing Association Certification (preferred)