Marketing Operations Specialist III

About the role

The Marketing Operations Specialist III is a member of the F5 Marketing Operations Team. This role will work within the MOPs team to help manage the design and implementation of the MarTech stack, focusing in Marketo.

Responsibilities

• Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo
• Provide day-to-day end user support on list imports, mass updates, Marketo Insights, data management and troubleshooting program errors
• Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs and consulting throughout the campaign on best practices, status, and reporting post-campaign
• Serve as liaison between internal teams, providing needed information and fulfilling requests
• Ensure the demand funnel including lead scoring and lead lifecycle is working properly, monitoring for issues and being proactive for fixes and logging issues accordingly
• Partner closely with the Digital team to ensure the connection with Salesforce is maintained
• Manage key integrations with Marketo, ensuring proper flow and connection – On24, BrightTalk, etc.
• Manage current opt-in/opt-out and all privacy policy and all compliance workflows

Requirements

• Deep understanding of Marketo Admin and Salesforce, MCE Required
• Experience maintaining and monitoring Marketo-Salesforce integration
• Passionate about solving challenges by leveraging technology solutions, including automating repetitive tasks with AIS
• Strong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systems
• Previous experience in a B2B SaaS environment preferred
• Maintain Marketo best practices including data governance, normalization and platform maintenance
• Strong communication skills, ability to provide instruction to audiences of varying technical backgrounds
• High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests, initiatives in various stages of completion
• Strong reporting & data manipulation skills (Marketo Insights and Salesforce Reporting & Dashboard)

Qualifications

• 5+ years of experience in Marketing Operations/Automation roles
• Previous experience as a Marketo Admin required
• MCE Certification Required (AD0-E559 Adobe Marketo Engage Business Practitioner Expert)
• MCSA (AD0-E563 Adobe Marketo Engage Architect Master) a plus

Skills

• Deep understanding of Marketo Admin and Salesforce, MCE Required
• Experience maintaining and monitoring Marketo-Salesforce integration
• Passionate about solving challenges by leveraging technology solutions, including automating repetitive tasks with AIS
• Strong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systems
• Previous experience in a B2B SaaS environment preferred
• Maintain Marketo best practices including data governance, normalization and platform maintenance
• Strong communication skills, ability to provide instruction to audiences of varying technical backgrounds
• High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests, initiatives in various stages of completion
• Strong reporting & data manipulation skills (Marketo Insights and Salesforce Reporting & Dashboard)

Benefits

The annual base pay for this position is: $96,800.00 - $145,200.00

F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.