Marketing Programs Manager

Upwave is a leading measurement company entirely focused on measuring and optimizing upper funnel campaigns. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven platform to bring science to the top of the funnel. With Upwave, marketers maximize the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform with cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more. We’re a profitable, growth-stage company backed by leading venture investors (Y Combinator, Uncork Capital, Bloomberg Beta, Initialized Capital, PivotNorth, Ridge Ventures, Industry Ventures, Conductive Ventures) and leading AdTech founders & CEOs. We’re a humble but ambitious team that takes its work seriously but never ourselves.

Responsibilities

• Marketing Programs & Events
  • Own the planning and execution of Upwave’s virtual and in-person events, webinars, conferences, sponsorships, executive speaking engagements, and other marketing programs.
  • Manage all in-person event logistics–for both Upwave-owned and ad tech industry events–including vendors, budgets, third-party participation, timelines, promotional materials, shipping, registrations, travel, and on-site coordination.
  • Manage all virtual event logistics including webinar platforms, speaker coordination, registrations, promotions, rehearsals, and live event execution.
  • Manage research, earned submissions, and execution for all executive speaking engagements.
  • Manage company-wide calendar, attendance, and feedback loop of industry events.
  • Identify opportunities to maximize the impact and ROI of marketing programs through thoughtful planning, promotion, and follow-up.
• Program Execution
  • Support the execution of integrated marketing programs across email, social media, website, and other marketing channels, in partnership with Sales.
  • Ensure program assets, timelines, approvals, and stakeholders remain aligned so initiatives launch successfully and on schedule.
  • Support product launches and major company initiatives by coordinating cross-functional marketing activities.
• Marketing Operations
  • Own marketing calendars, project timelines, budgets, vendor relationships, and day-to-day program management across the department.
  • Maintain and improve marketing processes, documentation, and operational workflows to increase the efficiency and scalability of the marketing team.
  • Help administer marketing technologies and operational tools that support campaign execution, reporting, and team efficiency.
• Industry Engagement
  • Serve as Marketing’s primary point of contact for trade organizations (CIMM, VAB, etc.), industry memberships (Ad Council), and related partnerships.
  • Coordinate Upwave’s participation in industry initiatives and committees, ensuring opportunities are organized, executed, and leveraged effectively across the business.
• Cross-Functional Collaboration
  • Partner closely with Product Marketing, Sales, Customer Success, Product, and Executive Leadership to ensure marketing initiatives are executed successfully.
  • Coordinate cross-functional initiatives while balancing multiple projects, competing priorities, and evolving business needs.

Requirements

• You have 5–7 years of experience in marketing, marketing operations, and/or event marketing.
• You have successfully planned and executed both virtual webinars and in-person events.
• You are comfortable managing webinar platforms such as Zoom Webinar or similar technologies.
• You have experience managing external vendors, agencies, or event partners.
• You are an exceptional project manager who enjoys organizing complex initiatives with many moving pieces.
• You take ownership, follow through on details, and can independently drive projects from planning through execution.
• You communicate effectively with internal stakeholders, customers, partners, executives, and external vendors.
• You are highly organized, detail-oriented, and able to balance multiple priorities simultaneously.
• You thrive in a collaborative startup environment where priorities evolve quickly and no two days are exactly alike.

Preferred Qualifications

• Experience working in advertising, media, marketing technology, or SaaS.
• Experience with HubSpot, Salesforce, or similar marketing and project management tools.
• Experience supporting executive speaking engagements or industry conferences.

Pay

The annual base salary range for this role is $105,000 - $110,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.