Marketing Operations Coordinator

About The Role

We're looking for a hands-on Marketing Operations Coordinator to support our Demand Generation and Growth initiatives. In this role, you'll be the operational backbone of our marketing efforts, ensuring seamless execution of campaigns and field marketing programs, managing performance reporting and analytics, and maintaining a best-in-class marketing technology stack.

What You'll Do

• Conference & Field Marketing Operations: Plan, coordinate, and execute logistics for industry conferences and field marketing events.
• Vendor Relationships: Handle vendor relationships and negotiate contracts for event services, booth materials, and promotional items.
• Tactical Execution: Coordinate cross-functional event teams and ensure seamless on-site execution.
• Campaign Management & Performance Support: Execute demand generation campaigns across multiple channels (LinkedIn ads, email, paid media, partner co-marketing), build and maintain campaign reporting dashboards, measure and report on pipeline created from marketing initiatives, and provide data-driven insights.
• Key Growth Metrics: Monitor LTV:CAC and provide insights to optimize marketing spend efficiency.
• Optimization Strategies: Analyze campaign data to identify trends, measure ROI, and recommend optimization strategies.
• Marketing Operations & Technology: Manage and continuously improve our HubSpot instance, build and optimize automated workflows for lead management, nurture campaigns, and sales handoffs, maintain database hygiene, create comprehensive dashboards and reports segmented by channel, ensure proper lead routing, scoring, and attribution across marketing programs, and document processes and create playbooks for marketing operations best practices.

Your Experience & Skills

• Experience: 2-5 years of experience in marketing operations, preferably in a B2B SaaS or technology company.
• HubSpot Expertise: Hands-on expertise with HubSpot (workflows, reporting, database management, integrations).
• B2B SaaS Experience: B2B SaaS or related experience.
• Field Marketing & Events: Field Marketing & Events experience.
• Project Management: Proven experience managing field marketing logistics and event operations.
• Analytics & Reporting: Strong project management skills with ability to juggle multiple campaigns and events simultaneously, proven experience building marketing dashboards and analyzing campaign performance data, proficiency with data enrichment and management tools, Excel/Google Sheets proficiency for data analysis and reporting.
• Paid Advertising: Experience with LinkedIn Campaign Manager or similar paid advertising platforms is a plus.
• Partner/Channel Marketing: Familiarity with partner/channel marketing operations is a plus.

Who You Are

• Execution-Focused: Thrive on getting things done and delivering results with high attention to detail.
• Proactive & Organized: Anticipate needs, create systems, and keep multiple projects on track.
• Data-Driven: Comfortable analyzing metrics and translating data into actionable recommendations.
• Resourceful Problem-Solver: Find solutions and work independently to overcome obstacles.
• Collaborative Communicator: Work effectively across teams and communicate clearly with stakeholders at all levels.
• Adaptable: Comfortable in a fast-paced environment where priorities can shift quickly.
• Quality-Minded: Take pride in delivering polished, professional work.