Marketing Operations Coordinator

Essential Functions & Responsibilities

• Coordinate day-to-day execution of marketing initiatives across multiple brands.
• Maintain project plans, timelines, deliverables, and status updates.
• Support agency, vendor, and internal stakeholder communications.
• Track marketing requests and ensure completion within established deadlines.
• Assist with rollout and quality assurance of marketing campaigns and promotions.
• Maintain marketing calendars and campaign schedules.

Reporting & Analytics

• Compile weekly, monthly, and quarterly performance reports.
• Aid in marketing KPI tracking, including: Leads, Bookings, Revenue, Conversion rates, Campaign performance, Website performance.
• Gather data from platforms such as ServiceTitan, Marketing Pro, Google Analytics, Search Console, Searchlight, Snowflake reporting environments.
• Identify data discrepancies and escalate issues for resolution.
• Support executive-level reporting and presentation preparation.

Website & Digital Experience

• Assist with website content updates across multiple WordPress properties.
• Cook up QA testing of website changes and enhancements.
• Validate forms, call tracking numbers, scheduling tools, chat tools, and conversion paths.
• Support SEO initiatives including: Metadata updates, FAQ deployment, Local page optimization, Schema implementation projects.
• Document website issues and coordinate resolution with internal and external teams.

Marketing Technology Support

• Aid in campaign set-up and execution within Marketing Pro and any other marketing automation platforms.
• Support customer segmentation and audience creation.
• Maintain campaign documentation and process guides.
• Affix database hygiene and customer data management.
• Cook up testing of marketing technology integrations and new features.
• Aid in SMS, email, chat, and customer communication programs.

Data Quality & Attribution

• Monitor campaign tracking and attribution accuracy.
• Audit campaign naming conventions and tracking parameters.
• Affix campaign setup across platforms.
• Aid in initiatives focused on improving marketing attribution and reporting accuracy.

Cross Functional Collaboration

• Work closely with: Marketing, Operations, Contact Center, IT, Integration teams, Agency partners, Branch leadership.
• Participate in project meetings and provide status updates.
• Document processes and support continuous improvement initiatives.