Marketing Manager, Young Adult (Hybrid)

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom, and many other regions worldwide. We are committed to publishing the best books in every genre and subject for all ages, with a focus on quality, excellence, and innovation across editorial, design, marketing, publicity, sales, production, and distribution. Our diverse international community includes nearly 300 publishing brands and imprints such as Ballantine Bantam Dell, Berkley, Crown, DK, Doubleday, Knopf, Penguin Books, Penguin Young Readers, Random House, Riverhead, Viking, and Vintage.

About the role

Penguin Young Readers is seeking a Manager to join their Marketing team. Reporting to the Director, YA Marketing, this role sits within the Young Adult & Adult Crossover marketing group. You will collaborate closely with editors, publishers, sales colleagues, and the broader Penguin Young Readers team, as well as bestselling authors including John Green, Sabaa Tahir, Ransom Riggs, Melissa de la Cruz, Marissa Meyer, and Ali Hazelwood.

The ideal candidate is an enthusiastic and strategic marketer with experience developing and executing title campaigns from concept through launch in a fast-paced, collaborative environment. This person reads widely, brings excellent communication and copywriting skills, and is comfortable presenting plans and recommendations in meetings. Experience with event planning for consumer festivals and conventions, as well as social media content production and planning, is preferred.

Responsibilities

• Develop and execute integrated marketing campaigns for key frontlist young adult and adult crossover titles, spanning retailer promotions, advertising, social media, and consumer festivals and conventions.
• Manage content development and production for retail and consumer collateral that supports key title campaigns, including advertising units, displays, promotional items, digital assets for booksellers, and partnership materials. This includes writing copy and partnering closely with Creative Services on execution.
• Partner with the rest of the YA & Adult Crossover team on consumer festival and convention strategy, working with internal and external stakeholders to secure sponsorships, brainstorm creative activations, coordinate the creation and shipping of materials, and staff events as needed. This role includes travel to locations outside of New York City.
• Partner and collaborate on social media content for Penguin Teen and Berkley XO channels.
• Collaborate directly with editorial, publicity, sales, creative services, authors, and agents to communicate, refine, and execute marketing plans.
• Work closely with colleagues across marketing and publicity to share ideas, brainstorm opportunities, and develop new marketing tools and strategies.
• Prepare marketing presentations, campaign documents, and related materials.
• Manage seasonal sales schedules, campaign timelines, and key deadlines.

Requirements

• At least four years of marketing experience, with a focus on creating and executing integrated campaigns; book publishing experience strongly preferred.
• A genuine interest in young adult and new adult books, authors, readers, and marketplace trends.
• Excellent written and verbal communication skills, including strong presentation skills.
• Fluency in core marketing channels and tools, including email, social media, and advertising.
• Exceptional organizational skills, with the ability to meet deadlines, manage multiple projects, and prioritize effectively.
• Proven ability to work both independently and collaboratively within a team.
• Proficiency with Microsoft Office Suite and the ability to learn new applications and systems.
• Comfortable being featured in social media content.

Benefits

• Medical, prescription drug, dental, and vision insurance.
• Health Care and Dependent Care Flexible Spending Accounts.
• Health Savings Account.
• Pre-Tax and Roth 401(k) options.
• Short and Long-Term Disability Insurance.
• Life and AD&D Insurance.
• Commuter Benefits.
• Student Loan Repayment Program.
• Educational Assistance.
• Generous paid time off.

Pay

The salary for this position is $77,500 per year. All positions are eligible for an annual profit award or bonus, subject to company results.

Schedule

This is a hybrid position with in-office responsibilities. Candidates must be able to work from a commutable distance to our offices at 1745 Broadway, New York, NY (including the tri-state area: NJ, CT, and PA).