Senior Marketing Operations Manager (Hybrid)

Stack Ownership & Reliability

You’ll act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).

You’ll maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.

You’ll implement marketing tags for new channels and partners to support cross-functional needs.

You’ll co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.

Data Quality & Governance

You’ll build and manage audiences and target segments across marketing channels.

You’ll partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.

You’ll oversee data governance across systems, ensuring data is current and accurate.

Systems & Integration Enablement

You’ll partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.

You’ll support lifecycle automation and campaign workflows to improve speed to market.

You’ll identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.

Project Delivery & Cross-Functional Partnership

You’ll serve as the primary project owner of marketing operations projects, driving cross-functional results.

You’ll operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.

You’ll surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.