Marketing Manager, World of Hyatt Global Marketing

About the role

The Marketing Manager will play an important role on the World of Hyatt Global Marketing team, helping bring our brand and loyalty program to life for members and travelers around the world. In this role, you will help shape and execute integrated marketing plans that drive awareness, preference, membership growth, stay activity, and ongoing engagement.

Responsibilities

• Manage the strategy, planning, and execution of integrated marketing campaigns, including brand initiatives, program communications, and global or regional campaigns
• Support strategic partnerships to deliver on business priorities and stakeholder objectives through activation planning, storytelling, and frequent collaboration
• Contribute to development of overall long-term marketing strategy across brands, functions, and regions
• Establish clear, compelling marketing briefs and partner with agencies and cross-functional teams to bring campaigns to life
• Manage campaign execution across multiple channels, ensuring work is delivered on time, on brand, and with attention to detail
• Cultivate relationships with internal teams including social, communications, CRM, digital, brands, legal, etc. to drive successful execution
• Use data and performance insights to optimize campaigns and inform future marketing decisions
• Consistently build knowledge of the hospitality industry, travel consumer, World of Hyatt brand and loyalty program, and competitive landscape

Qualifications

• 5+ years of brand/marketing experience with demonstrated success supporting campaigns from strategy through execution
• Hospitality, travel and/or loyalty experience a plus
• Detailed understanding and experience with all marketing channels/tactics and ability to connect the dots strategically, creatively and operationally
• Leverage big picture thinking to link strategy to implementation for multiple audiences internally and externally
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced, matrixed organization
• Excellent communication and collaboration skills, with the ability to lead and influence effectively across teams and levels
• Self-starter who is resourceful, adaptable, and comfortable navigating ambiguity
• Innovative and forward thinking, keeping up with the latest marketing and digital/social media trends and proactively incorporating new ideas
• Experience working with translations and global teams
• Familiarity with using first party data to inform personalized content and marketing campaigns