Associate Manager, Marketing (World Travel Retail)

Job Overview

As Associate Marketing Manager World Travel Retail working at the Hershey company, you will play a key role in the comprehensive management of the portfolio to achieve growth targets, responsible for executing plans in a timely and efficient way. In this role, you will benefit from gaining global experience with a primary focus on the Americas region, leading innovation and portfolio management projects for Hershey’s iconic global brands including HERSHEY’s, KISSES, REESE’S and more.

Responsibilities

• Develop and execute strategic marketing plans
• Monitor brand performance, profitability and budget
• Monthly business reviews
• Leading/participating in cross functional teams to develop and commercialize successful marketing programs

Requirements

• Leadership Initiative and follow-through
• Problem solving
• Organizational skills
• Collaboration
• Verbal and written communication skills

Accountabilities

• Innovation
• Commercialization & Portfolio Management: Plan and execute innovation, renovation and cost improvement projects in partnership with cross functional team to enable delivery of ambitious growth plans
  Support portfolio management initiatives for the Americas region (including extensions & rationalization)
• Brand Performance Analysis: Partner with Insights team & manage research agencies to monitor brand performance data
  Partner with Insights team & research agencies to monitor category trends (and commission bespoke research where needed)
  Partner with cross functional teams to deliver insightful action plans
• Brand Marketing: Plan and execute trade press and other customer or consumer facing activities in partnership with internal stakeholders
  Develop media proposals for key airports with leading media providers
  Manage DME budget
• Personal Development: Responsible and committed to training and development plan
  Develop strong team and cross-functional relationships internally and with agency partners

Minimum Education & Requirements

• Bachelors Degree in Business (marketing or related major preferred)
• At least 4-5 years of marketing experience in FMCG or similarly disciplined industry

About the Role

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.