Associate Manager, Integrated Marketing, Consumer - Local (Emerging Markets)

About the Team

The Consumer Integrated Marketing team is part of a larger mission to grow and empower local economies. DoorDash connects people with local businesses through intelligent, last-mile delivery technology.

About the Role

The Consumer Integrated Marketing team is seeking a strategic, entrepreneurial, and data-driven marketer to lead local-first strategies rooted in key consumer insights. In this role, you will oversee local-first GTM marketing strategies for emerging local markets, build scalable marketing playbooks, use consumer insights to develop locally relevant messaging, and drive cross-functional alignment.

Responsibilities

• Oversee local-first GTM marketing strategies for emerging local markets, including development of strategic briefs, leading execution across channel and on-the-ground activations, managing budgets, and guiding creative recommendations
• Build scalable marketing playbooks to accelerate growth in emerging local markets
• Use consumer insights to develop locally relevant messaging, creatives, channel strategies, and campaign goals that resonate with priority audiences and capture growth in emerging markets
• Lead the end-to-end testing and launch of new marketing channels and grassroots initiatives - setting data-driven goals, optimizing performance, and scaling successful programs to drive DoorDash customer acquisition in key local markets
• Drive cross-functional alignment across workstreams by communicating progress toward goals, sharing performance results, and proactively identifying risks and mitigation plans
• Facilitate weekly updates with core teams across performance, brand, creative, insights, analytics and strategy & operation and support monthly leadership updates

Requirements

• Bachelor’s degree or higher; MBA a plus
• 4+ years of experience as a Marketer, preferably leading local-first marketing strategies across a mix of performance, retention, and/or integrated marketing
• The ability to synthesize audience and market insights into clear implications to inform end-to-end GTM marketing strategies, including creative direction, channel optimizations, and net new local campaign launches
• A strong bias for action, with the ability to leverage your intuition when you don’t have all the data and/or results you might need to keep work moving forward
• Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders
• A creative and entrepreneurial mindset; you enjoy tackling unsolved problems, building, scaling, and finding creative solutions with limited resources
• The ability to connect with people, build relationships, and influence with authority
• A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, strategy & operations, etc.

Qualifications

• Experience with integrated marketing strategies
• Strong understanding of consumer behavior and market trends
• Proven track record of driving growth in emerging markets
• Ability to manage multiple projects simultaneously and meet deadlines
• Excellent project management and organizational skills

Skills

• Data analysis and interpretation
• Strategic thinking and problem-solving
• Effective communication and collaboration
• Marketing automation and analytics tools proficiency
• Leadership and team management

Benefits

Includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws, medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program.

Pay

$83,000 - $122,000 USD

Schedule

Not specified

Application Instructions

Not specified