Associate Manager, Integrated Marketing, Consumer - Local (Emerging Markets)

About the Team

The Consumer Integrated Marketing team is part of DoorDash’s mission to grow and empower local economies. This team works closely with growth, brand, product, and operations to develop integrated marketing strategies for the consumer business.

About the Role

The Consumer Integrated Marketing team is seeking a strategic, entrepreneurial, and data-driven marketer to lead local-first strategies rooted in key consumer insights. In this role, you will oversee local-first GTM marketing strategies for emerging local markets, build scalable marketing playbooks, use consumer insights to develop locally relevant messaging, and drive cross-functional alignment.

Responsibilities

• Oversee local-first GTM marketing strategies for emerging local markets, including development of strategic briefs, leading execution across channel and on-the-ground activations, managing budgets, and guiding creative recommendations
• Build scalable marketing playbooks to accelerate growth in emerging local markets
• Use consumer insights to develop locally relevant messaging, creatives, channel strategies, and campaign goals that resonate with priority audiences and capture growth in emerging markets
• Lead the end-to-end testing and launch of new marketing channels and grassroots initiatives - setting data-driven goals, optimizing performance, and scaling successful programs to drive DoorDash customer acquisition in key local markets
• Drive cross-functional alignment across workstreams by communicating progress toward goals, sharing performance results, and proactively identifying risks and mitigation plans
• Facilitate weekly updates with core teams across performance, brand, creative, insights, analytics and strategy & operation and support monthly leadership updates

Requirements

• Bachelor’s degree or higher; MBA a plus
• 4+ years of experience as a Marketer, preferably leading local-first marketing strategies across a mix of performance, retention, and/or integrated marketing
• The ability to synthesize audience and market insights into clear implications to inform end-to-end GTM marketing strategies, including creative direction, channel optimizations, and net new local campaign launches
• A strong bias for action, with the ability to leverage your intuition when you don’t have all the data and/or results you might need to keep work moving forward
• Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders
• A creative and entrepreneurial mindset; you enjoy tackling unsolved problems, building, scaling, and finding creative solutions with limited resources
• The ability to connect with people, build relationships, and influence with authority
• A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, strategy & operations, etc.

Qualifications

• Experience in integrated marketing, preferably in a fast-paced environment
• Strong understanding of consumer behavior and market trends
• Proven track record of developing and executing successful marketing campaigns
• Ability to manage multiple projects simultaneously and meet deadlines
• Excellent project management and organizational skills
• Experience with data analysis and reporting

Skills

• Strategic thinking and problem-solving
• Data analysis and interpretation
• Effective communication and presentation skills
• Project management and organizational skills
• Collaborative and team-oriented approach

Benefits

DoorDash offers a comprehensive benefits package including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave, medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program.

Pay

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

Schedule

The national base pay range for this position within the United States, including Illinois and Colorado.

Equal Opportunity Employer

We are committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.