Global Marketing & Communications Manager

The Build

• Develop and coordinate omnichannel marketing programs including lead generation through CRM and email drip campaigns.
• Lead day-to-day management and maintenance activities of the Cleco and Apex websites, including maintenance ticket queues with internal and external developers & IT resources.
• Lead day-to-day management of Cleco and Apex social media channels and groups, including ownership of the brand(s) content calendar.
• Contribute to the creation and execution of effective marketing activities such as promotions, trade shows, product launches, social media, digital marketing, and other global commercialization activities.
• Support in the global product launch process, including leadership of commercialization plans with key stakeholders.
• Create and proof-read brand copy and oversee development of digital assets to support online digital merchandising and social media.
• Perform day-to-day project management functions to organize workflow and communication progress from initial brief through project execution.
• Work with manager and cross-functional teams to understand and support business strategies and strategic marketing initiatives.
• Create and present clear and persuasive rationale for marketing and sales campaigns.
• Maintain data analytics skills to monitor competitive and industry trends in marketing and appropriately apply knowledge gained to help drive performance.
• Collaborate with multiple internal stakeholders and external 3rd party agencies and freelancers.

The Toolbox

• Bachelor’s degree: Business, Marketing, Digital Marketing or related curriculum preferred.
• 5-7 years of marketing experience preferred.
• Excellent computer skills (Adobe Creative Suite, Excel, PowerPoint, Word); Content management software experience preferred; Digital asset management skills preferred.
• Project management experience and demonstrated history of managing timeline(s) and completing project(s) on schedule.
• Professional, well-developed communication skills – verbal and written.
• Creative mindset with a clear understanding of marketing concepts.
• Experience with CRM software (like Salesforce, Hubspot, Zoho, Apptivo or Microsoft Dynamics).
• Data analytic skills are a plus.
• English skills required (German and/or French language skills are a plus).
• Ability to travel up to 10-20%, within the US.