Marketing Manager, Patient Services Marketing & Strategy - Parkinson's

Responsibilities

• Develop and implement marketing strategic and tactical plans, for JUVMO focused on achieving the brand aligned objectives
• Aid in launch planning and collaborate with business partners to ensure pull-through
• Create patient experience journeys and leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor-prescribed treatment plan
• Consistently execute multiple marketing initiatives on time
• Oversee agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tactics
• Effectively collaborate with leadership and cross-functional teams within a highly matrixed organization to support ongoing Care Model development and launch priorities
• Partner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brand
• Effectively track and manage the marketing budget

Qualifications

• Talent will be hired at a level commensurate with experience.
• BA/BS required; Master's degree preferred
• 5+ years of marketing experience, HCP and/or consumer, with the ideal candidate having previous Pharma experience, working knowledge of field access teams and marketing experience.
• Reimbursement-related experience in the following areas: Drug acquisition channels, Medical and pharmacy benefit design, Benefit verification and prior authorization processes, Claim submission and denial management.
• Understanding of the principles of brand management, including brand positioning, personality & overall campaign development.
• Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, etc.
• Previous cross franchise/cross channel marketing experience preferred.
• Launch experience preferred.
• Experience working with and managing multiple external agencies.
• A balance of analytical capability and creative vision.
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Negotiation skills and ability to influence without direct authority.
• Ability to work with all levels in a highly matrixed organization.
• Strong planning and organization skills, attention to detail, execution, and follow-through.