Marketing Manager, Paid Social

Uber's global paid social team sets the benchmark for innovation and scale in performance marketing. As a member of this team, you will support the global strategy for paid social growth campaigns, executing on performance goals across various regions and lines of business. You will work directly with large-scale budgets on platforms like Meta, TikTok, and Snap, translating business goals into live campaigns. This role requires a blend of operational excellence—ensuring flawless execution of campaigns—and analytical curiosity to identify what is driving results. You will collaborate closely with Ad Tech, Product, Creative, Marketing Science teams, and external partners to unlock efficiency and innovation in our marketing systems.

Responsibilities

• Contribute to the global strategy for paid social growth campaigns
• Execute and monitor paid social campaigns across major platforms (Meta, TikTok, etc.), ensuring campaigns are launched on time, within budget, and error-free
• Independently manage campaign launches, pacing, troubleshooting, and optimization across complex paid social programs
• Implement A/B tests and experimentation frameworks (creative, audience, bid strategies) to drive acquisition and retention KPIs
• Monitor performance and suggest optimizations to improve efficiency against incrementality targets
• Utilize internal and external tools (e.g., Smartly, Meta Ads Manager) to scale operations
• Synthesize performance insights into clear recommendations for cross-functional and senior stakeholders
• Stay up to date on industry trends, platform updates (e.g., iOS changes), and competitor activity to ensure Uber remains ahead of the curve
• Use AI-enabled tools, automation, and platform capabilities to improve campaign setup, QA, optimization, reporting, and other workflows

Requirements

• 4+ years of experience in performance marketing, specifically with hands-on keyboard experience in paid social channels (Meta, TikTok, Snap, etc.)
• Strong experience in Facebook/TikTok ad manager or ad management tools (Smartly)
• Strong experience using Google Sheets / Excel (filters, pivot tables, VLOOKUPs) and Tableau to analyze data and identify patterns with confidence
• Understanding of core performance metrics (CPA, ROAS, CPM, CTR) and basic attribution concepts

Qualifications

• Experience with app-based performance marketing and MMPs (e.g., Singular, Appsflyer, Branch) is highly preferred
• Experience with incrementality testing and lift measurement, with a clear understanding of how to evaluate media impact beyond standard platform attribution
• Experience using AI, automation, or advanced tooling to improve marketing workflows, campaign operations, reporting, or optimization
• Proven ability to manage multiple campaigns simultaneously, prioritize effectively, and maintain accountability to timelines
• A desire to move quickly, experiment with new ideas, and adapt to a fast-paced environment
• Excellent written and verbal communication skills; ability to explain campaign results to cross-functional partners
• General curiosity about performance marketing data and how media platforms work
• Understanding of best practices for acquisition/performance media campaigns with a focus on incrementality

Pay

For New York City, NY-based roles: The base salary range for this role is USD $132,000 per year - USD $147,000 per year.

Benefits

• Eligibility to participate in Uber's bonus program
• Potential equity awards and other types of compensation
• 401(k) plan participation for full-time employees
• Various benefits (health, wellness, etc.)

Schedule

Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence.