Marketing Manager

About the role

The School of Nursing has an outstanding opportunity for a Marketing Manager to join their team.

Responsibilities

• Digital Marketing & Paid Media — 35%
  • Plan, build, and manage digital advertising campaigns across search and paid social in support of academic program enrollment (ABSN, BSN, DNP, PhD, certificates)
  • Develop advertising creative and promotional content meeting brand and UW compliance standards
  • Manage campaign budgets, pacing, and optimization; recommend reallocation based on performance
  • Build and refine audience segments and targeting strategies for program-specific recruitment
  • Monitor and report on campaign performance, including cost per inquiry and conversion, and use findings to inform subsequent cycles
  • Cook up and coordinate with OSAA and Admissions to align campaign timing with recruitment cycles and application deadlines
  • Cook up and coordinate with University Marketing & Communications on shared platforms and standards
• Social Media & Content — 25%
  • Develop and execute social media strategy across the School's channels, including Meta, LinkedIn, and YouTube
  • Write copy and create original content, including but not limited to static, video, and interactive items, promoting programs, faculty achievements, student success, research, and innovation
  • Maintain content calendars and publishing schedules, balancing program promotion with audience engagement
  • Design social and digital creative in the service of owned channels
  • Monitor community engagement, respond to audience activity, and identify emerging conversations relevant to the School
  • Draft web stories on faculty, students, research, education, and collaborations
  • Ensure all digital content meets accessibility standards
  • Provide program and operations managers with guidance on social media and email best practices
• Email Marketing and CRM Management — 25%
  • Own the School's UW-enterprise email marketing program end-to-end as a primary administrator, responsible for building, segmenting, scheduling, testing, and reporting on published content
  • (In November 2026, the UW will be migrating from Marketo, which will require this role to participate in template rebuild, list migration, and workflow reconstruction)
  • Support the Office of Student Services and Advising in the digital recruitment process by building, scheduling, testing, and sending promotional email content in Salesforce
  • Account for account engagement
  • Partner with program units on their email needs, providing setup support, templates, and quality review
  • Maintain data hygiene, list governance, and segmentation logic in coordination with CRM systems
  • Support lifecycle-informed planning across recruitment, student engagement, and alumni touchpoints
• Analytics, Reporting & Market Research — 15%
  • Establish and maintain regular performance reporting across paid media, social, email, and web
  • Manage web analytics and report on site performance and user behavior
  • Define and track KPIs for major campaigns and initiatives
  • Conduct market research to inform program positioning and messaging, including digital surveys and audience interviews
  • Translate performance data into recommendations, not just reports
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• 2-3 years of demonstrated experience in planning and managing digital advertising campaigns, including budget management and performance optimization
• 2-3 years of demonstrated experience with email marketing and marketing automation platforms, including Salesforce, and web hosting sites, including WordPress
• Experience creating, developing, scheduling, and posting social media and web-based content for organizational channels
• Proficiency with analytics tools, including but not limited to Qualtrics and Hotjar, and demonstrated ability to translate performance data into recommendations
• Working proficiency in design tools sufficient to produce channel creative (Adobe Creative Suite, Canva, or equivalent)
• Strong writing skills across marketing, editorial, and digital formats
• Ability to manage multiple concurrent campaigns and deadlines with limited supervision