Marketing Manager

About the role

Five Star Franchising is seeking a **Marketing Manager for Mosquito Shield** to lead local lead generation and execute centralized and local marketing initiatives supporting more than 70 franchise owners. This role combines **digital marketing, campaign management, project management, marketing analytics, and franchise support**. The Marketing Manager will work closely with brand leadership, operations, franchise owners, internal teams, and external agencies to ensure marketing programs are executed effectively and deliver measurable business results. The ideal candidate is analytical, organized, performance-driven, and comfortable balancing strategic planning with hands-on execution in a fast-paced franchise environment.

Key Responsibilities

• Develop and execute scalable, integrated marketing campaigns designed to engage homeowners and generate qualified leads.
• Collaborate with internal teams, franchise owners, vendors, and external marketing partners to execute marketing programs.
• Use marketing analytics and performance data to develop actionable recommendations and optimize campaigns.
• Monitor key performance indicators (KPIs), including lead generation, conversion rates, customer acquisition costs, ROI, and profitability.
• Identify opportunities to improve campaign performance, lead generation, and franchisee marketing results.
• Train and guide franchise owners, including onboarding new franchisees through the Marketing Playbook.
• Partner with Operations and Franchise Business Coaches to align marketing programs with franchisee and business objectives.
• Help franchisees develop local marketing plans and budgets.
• Track franchisee marketing performance and identify new or underutilized growth opportunities.
• Manage marketing projects, vendors, timelines, and deliverables.
• Provide clear guidance and communication to internal stakeholders and external agencies.
• Support the development of innovative marketing strategies for the home services industry.
• Apply digital marketing best practices, including keyword research, local SEO, and content optimization.
• Stay current with marketing trends, technologies, and emerging strategies.
• Contribute to continuous improvement initiatives and other marketing projects as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field, or equivalent experience with **5+ years of relevant work experience**.
• Strong project management skills with the ability to prioritize multiple initiatives and meet deadlines.
• Experience using CRM platforms to execute marketing campaigns.
• Strong analytical and problem-solving skills with the ability to interpret marketing data and develop actionable insights.
• Knowledge of digital marketing practices, including keyword research, local SEO, and content optimization.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Ability to collaborate effectively with franchise owners, vendors, internal departments, and external agencies.
• Strong organizational skills and attention to detail.
• Ability to work effectively in a fast-paced, performance-driven environment.
• Demonstrated willingness to learn, adapt, and continuously improve.

Preferred Qualifications

• Experience working within a franchise system.
• Home services or pest control industry experience.
• Experience developing and executing local marketing programs.
• Experience supporting franchise owners with marketing planning and execution.
• Experience with marketing performance reporting, lead generation, conversion optimization, and customer acquisition analysis.
• Experience managing external marketing agencies and vendors.
• Strong understanding of marketing strategies tailored to the home services sector.

Benefits & Perks

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short-Term Disability Insurance
• Long-Term Disability Insurance
• Supplemental Life Insurance
• 401(k)
• Generous Paid Time Off (PTO)
• Professional growth and development opportunities
• Collaborative, performance-driven work environment

Equal Opportunity Statement

Five Star Franchising is an equal opportunity employer. Employment decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law. Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.