Marketing Manager - MP Systems

Key Responsibilities

• Partner with OpCo leadership to translate enterprise strategy into local growth and demand generation plans
• Develop and execute integrated marketing campaigns that drive pipeline growth, market visibility, and account development
• Analyze market trends, customer needs, and competitor activity to inform business decisions
• Manage opportunity tracking, campaign performance, and reporting in collaboration with CRM and analytics teams
• Support pursuit strategy, key accounts, and priority growth initiatives

Brand Leadership & Content Strategy

• Lead development of marketing content, including proposals, collateral, digital campaigns, and thought leadership
• Oversee creative execution in partnership with Creative Services (design, copy, video, photography)
• Manage public relations efforts, including awards, publications, and industry visibility
• Maintain a strong, consistent brand presence across all customer touchpoints

Customer Experience (CX) Leadership

• Drive execution of customer experience initiatives across the lifecycle--from sales through project delivery and service
• Collaborate with teams to identify key "moments that matter" and ensure consistency in customer interactions
• Utilize customer feedback (CSAT, NPS, etc.) to identify improvement opportunities and influence operational decisions
• Support closed-loop feedback processes to ensure customer insights lead to action
• Partner with operations to align messaging, communication, and experience delivery

MarTech, Digital & Analytics Management

• Oversee digital presence, including website, social media, and email marketing execution
• Partner with enterprise teams to leverage marketing technology platforms (CRM, CMS, analytics tools) effectively
• Monitor and report on campaign performance, digital engagement, and ROI
• Ensure data integrity across systems to support accurate reporting and decision-making
• Identify opportunities to optimize marketing performance through data-driven insights

OpCo Alignment & Cross-Functional Leadership

• Serve as the primary marketing partner to assigned OpCo(s), ensuring alignment with both local priorities and enterprise strategy
• Lead project planning, prioritization, and execution across multiple initiatives
• Manage relationships with internal stakeholders, agencies, and external partners
• Mentor and support Marketing Coordinators and Associates, driving skill development and consistency