Jobs · Business Development · Wisconsin

Marketing Manager - MP Systems

MP Systems Inc. · East Troy, WI · 1 wk ago
Business DevelopmentFull-time

Key Responsibilities

  • Market Strategy, Growth & Demand Generation
    • Partner with OpCo leadership to translate enterprise strategy into local growth and demand generation plans
    • Develop and execute integrated marketing campaigns that drive pipeline growth, market visibility, and account development
    • Analyze market trends, customer needs, and competitor activity to inform business decisions
    • Manage opportunity tracking, campaign performance, and reporting in collaboration with CRM and analytics teams
    • Support pursuit strategy, key accounts, and priority growth initiatives
  • Brand Leadership & Content Strategy
    • Ensure consistent application and evolution of PPC brand standards across all OpCo marketing efforts
    • Lead development of marketing content, including proposals, collateral, digital campaigns, and thought leadership
    • Oversee creative execution in partnership with Creative Services (design, copy, video, photography)
    • Manage public relations efforts, including awards, publications, and industry visibility
    • Maintain a strong, consistent brand presence across all customer touchpoints
  • Customer Experience (CX) Leadership
    • Drive execution of customer experience initiatives across the lifecycle--from sales through project delivery and service
    • Collaborate with teams to identify key "moments that matter" and ensure consistency in customer interactions
    • Utilize customer feedback (CSAT, NPS, etc.) to identify improvement opportunities and influence operational decisions
    • Support closed-loop feedback processes to ensure customer insights lead to action
    • Partner with operations to align messaging, communication, and experience delivery
  • MarTech, Digital & Analytics Management
    • Oversee digital presence, including website, social media, and email marketing execution
    • Partner with enterprise teams to leverage marketing technology platforms (CRM, CMS, analytics tools) effectively
    • Monitor and report on campaign performance, digital engagement, and ROI
    • Ensure data integrity across systems to support accurate reporting and decision-making
    • Identify opportunities to optimize marketing performance through data-driven insights
  • OpCo Alignment & Cross-Functional Leadership
    • Serve as the primary marketing partner to assigned OpCo(s), ensuring alignment with both local priorities and enterprise strategy
    • Lead project planning, prioritization, and execution across multiple initiatives
    • Manage relationships with internal stakeholders, agencies, and external partners
    • Mentor and support Marketing Coordinators and Associates, driving skill development and consistency

    Core Capabilities

    • Strong strategic thinking with ability to translate strategy into execution
    • Experience managing integrated marketing campaigns across multiple channels
    • Knowledge of brand management, digital marketing, CRM systems, and analytics
    • Strong project management and organizational leadership skills
    • Ability to influence and collaborate across cross-functional teams and leadership levels
    • Excellent communication, storytelling, and presentation skills
    • Analytical mindset with ability to interpret data and drive action
    • Adaptability in a fast-paced, multi-OpCo environment

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