Marketing Manager - MP Systems
MP Systems Inc. · East Troy, WI · 1 wk ago
Business DevelopmentFull-time
Key Responsibilities
- Market Strategy, Growth & Demand Generation
- Partner with OpCo leadership to translate enterprise strategy into local growth and demand generation plans
- Develop and execute integrated marketing campaigns that drive pipeline growth, market visibility, and account development
- Analyze market trends, customer needs, and competitor activity to inform business decisions
- Manage opportunity tracking, campaign performance, and reporting in collaboration with CRM and analytics teams
- Support pursuit strategy, key accounts, and priority growth initiatives
- Brand Leadership & Content Strategy
- Ensure consistent application and evolution of PPC brand standards across all OpCo marketing efforts
- Lead development of marketing content, including proposals, collateral, digital campaigns, and thought leadership
- Oversee creative execution in partnership with Creative Services (design, copy, video, photography)
- Manage public relations efforts, including awards, publications, and industry visibility
- Maintain a strong, consistent brand presence across all customer touchpoints
- Customer Experience (CX) Leadership
- Drive execution of customer experience initiatives across the lifecycle--from sales through project delivery and service
- Collaborate with teams to identify key "moments that matter" and ensure consistency in customer interactions
- Utilize customer feedback (CSAT, NPS, etc.) to identify improvement opportunities and influence operational decisions
- Support closed-loop feedback processes to ensure customer insights lead to action
- Partner with operations to align messaging, communication, and experience delivery
- MarTech, Digital & Analytics Management
- Oversee digital presence, including website, social media, and email marketing execution
- Partner with enterprise teams to leverage marketing technology platforms (CRM, CMS, analytics tools) effectively
- Monitor and report on campaign performance, digital engagement, and ROI
- Ensure data integrity across systems to support accurate reporting and decision-making
- Identify opportunities to optimize marketing performance through data-driven insights
- OpCo Alignment & Cross-Functional Leadership
- Serve as the primary marketing partner to assigned OpCo(s), ensuring alignment with both local priorities and enterprise strategy
- Lead project planning, prioritization, and execution across multiple initiatives
- Manage relationships with internal stakeholders, agencies, and external partners
- Mentor and support Marketing Coordinators and Associates, driving skill development and consistency
- Strong strategic thinking with ability to translate strategy into execution
- Experience managing integrated marketing campaigns across multiple channels
- Knowledge of brand management, digital marketing, CRM systems, and analytics
- Strong project management and organizational leadership skills
- Ability to influence and collaborate across cross-functional teams and leadership levels
- Excellent communication, storytelling, and presentation skills
- Analytical mindset with ability to interpret data and drive action
- Adaptability in a fast-paced, multi-OpCo environment