Marketing Manager - Mitchell & Ness

About the role

The Category Marketing Manager will play a key role in driving category level marketing strategy for Mitchell & Ness, ensuring that consumer insights, brand storytelling, and commercial priorities come together in a cohesive and impactful way. This role is responsible for supporting the development and execution of category marketing plans that drive awareness, engagement, and demand across key product categories.

Responsibilities

• Support the development and execution of category-level marketing strategies aligned to brand priorities and seasonal business goals.
• Translate consumer insights and category performance into clear marketing recommendations and plans.
• Partner cross-functionally with Brand Marketing, Product, Merchandising, Creative, and Sales to bring category stories to life.
• Help shape integrated marketing briefs and contribute to campaign and activation planning.
• Ensure category marketing initiatives are aligned with Mitchell & Ness brand standards and storytelling.
• Quarterback cross-functional stakeholder groups to align on shared goals and drive execution, owning timelines and deliverables to ensure on-time results.
• Track performance of category initiatives and share learnings and insights to inform future planning.
• Contribute creative ideas and fresh thinking to help evolve how categories show up across channels.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 3–5 years of related marketing experience, preferably within consumer, lifestyle, sports, or fashion brands.
• Strategic and consumer-focused mindset with the ability to connect insights to execution.
• Strong cross-functional collaboration skills and the ability to influence partners.
• Self-motivated and comfortable managing work independently while balancing multiple priorities.
• Strong written and verbal communication skills.
• Creative thinker with a solid foundation in brand and integrated marketing principles.
• Hightly organized with strong attention to detail.

Qualifications

• Opportunity to grow your marketing skillset within an iconic heritage sports brand.
• Exposure to cross-functional teams and integrated marketing planning.
• Ability to influence how key product categories show up to consumers.
• A collaborative environment that values creativity, initiative, and learning.
• Competitive compensation and benefits aligned with experience and role scope.

Skills

• Strategic and consumer-focused mindset.
• Strong cross-functional collaboration skills.
• Self-motivation and independent work capability.
• Strong written and verbal communication skills.
• Creative thinking and brand marketing principles.
• Highly organized with attention to detail.

Benefits

• We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment.
• Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future.
• At Fanatics, we’re dedicated to supporting you in all aspects of work and life.