Marketing Manager

POSITION SUMMARY

At Bedrock Property Management, marketing is about more than creating campaigns - it's about building communities, supporting our onsite teams, and driving measurable business results. As Marketing Manager, you'll partner with the Director of Marketing, Operations, and On-Site teams to develop and execute marketing strategies across a portfolio of multifamily communities. From new developments and acquisitions to lease-ups and stabilized assets, you'll help drive occupancy, strengthen the Bedrock brand, and deliver marketing initiatives that support long-term growth. Success in this role is measured by your ability to improve leasing performance, generate qualified leads, optimize marketing investments, and build strong partnerships across the organization.

KNOWLEDGE/SKILLS/ABILITIES

• Strong organizational and project management skills with the ability to manage multiple communities, projects, and deadlines simultaneously.
• Excellent written and verbal communication skills with the ability to collaborate effectively across departments and with external partners.
• Strong understanding of marketing strategy, campaign execution, and performance analysis.
• Ability to interpret marketing data and translate insights into actionable recommendations.
• Experience managing competing priorities in a fast-paced, collaborative environment.
• Self-motivated with a high degree of initiative, accountability, and attention to detail.
• Ability to adapt marketing strategies across a diverse portfolio, including lease-ups, stabilized communities, and affordable housing.
• Commitment to providing exceptional customer service while continuously improving processes and results.

ESSENTIAL JOB FUNCTIONS

• Develop and execute marketing strategies for an assigned portfolio of multifamily communities that support occupancy, leasing, revenue, and brand objectives.
• Oversee marketing onboarding and ongoing support for new communities, acquisitions, lease-ups, rebrands, affordable communities, and underperforming properties, including ILS setup and optimization, marketing collateral, signage, listing optimization, and launch initiatives.
• Partner with the Director of Marketing, Operations, and on-site teams to develop and implement marketing plans that align with portfolio goals, support leasing performance, and address property-specific opportunities.
• Execute marketing initiatives that support lead generation, leasing performance, and portfolio growth.
• Monitor, analyze, and report on property-level marketing performance, including lead volume, occupancy, cost per lease, traffic sources, and campaign effectiveness, recommending strategies to improve results and marketing ROI.
• Cook up with internal teams and external vendors to ensure the timely execution of marketing campaigns, creative assets, websites, photography, signage, and other brand initiatives while maintaining brand standards.
• Attend client meetings and strategic review sessions, providing marketing insights and recommendations to support property objectives.
• Perform other duties and special projects as assigned.

Specific Education or Experience

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 3-5 years of experience developing and executing marketing strategies within multifamily housing, real estate, hospitality, or a related industry.
• Strong understanding of digital marketing, paid media, social media, SEO, website management, email marketing, and online reputation management.
• Experience interpreting marketing analytics and translating data into actionable business recommendations.
• Proven ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
• Excellent written, verbal, and presentation skills.
• Experience managing agency and vendor relationships preferred.
• Familiarity with CRM systems, Adobe Creative Suite, Canva, Microsoft Office, project management platforms, and multifamily marketing technologies is a plus.
• Able to travel periodically to communities and company events.
• PREFERRED experience within the property management industry.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Frequently sit, stand and walk.
• Regularly required to talk or hear.
• Frequently required to use hands or fingers to handle or feel objects, tools or controls.
• Occasionally required to climb or balance, stoop, kneel, crouch or crawl.
• Occasionally lift and/or move up to 25 pounds.
• Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus.
• The noise level in the work environment is usually moderate.
• The temperature in the workplace is typically moderate, though the ability to withstand seasonal cold and heat of the outdoors is necessary.

Travel Requirements

Up to 15% travel may be expected for this position. The position is expected to work minimally 4 days in office per week when not travelling.