Marketing Manager

About the role

You'll be the dedicated Marketing Manager for ROAD iD, reporting to our Head of Marketing. No direct reports; this is a doer's seat. You'll be supported by two shared teams: our eComm Team (site content, conversion rate optimization, friction fighting) and our Creative Team (on-brand assets, delivered through our Creative Supply Chain).

Responsibilities

• The Promo Calendar. You own the ROAD iD promotional calendar: what we promote, when, and why. You'll orchestrate the moments that drive our year.
• Meta Media Buying. You'll run the ROAD iD Meta ad account, hands on keyboard. We believe Meta is the tip of the spear for our brands' growth, so yes, we're trusting you with the spear. You'll be trained by our Head of Marketing and we meet weekly with a dedicated Meta coach.
• Google Agency Liaison. Your job is to be their point of contact, keep them fed with what they need, and hold them accountable to the numbers.
• Brand Partnerships. You'll manage our ambassador program of professional cyclists, and you'll collaborate with the Head of Marketing on new and existing partnership opportunities.
• Email & SMS. You'll own the ROAD iD email and SMS program: campaigns, flows, audience segmentation, and testing. And here's the twist: our emails come from Edward, our founder. You won't be writing as a brand; you'll be learning to write as a person. It's harder. It's also why our emails get read.
• Organic Social. We keep this intentionally limited (we'd rather be great at a few channels than mediocre at many), but what we do post, you'll own.

Qualifications

• Hungry and energized. You're a "get to" person, not a "have to" person. You want ownership early in your career and you understand that ownership means the numbers have your name on them.
• An over-achiever. You've probably been accused of this. The group project where you cared "too much." The class where doing the minimum was never an option. When your name is on something, it's good, because you couldn't stand for it to be otherwise.
• A voracious learner. Maybe you already listen to a DTC (Direct to Consumer) podcast or two. Maybe you follow a few operators or marketing experts on X. Or maybe you just can't encounter a system without wanting to know how it works. Either way, you learn because you can't help it, not because someone assigned it.
• Analytical AND creative. You can read a dashboard and write a compelling subject line. You'll do both before lunch, most days.
• AI-curious, at minimum. We're an AI-forward marketing organization. You don't need to have built anything fancy yet, but you should be the kind of person who reaches for AI tools instinctively and wonders what else they could do.
• A strong communicator. Much of this job is words: emails, SMS, promo copy, briefs. AI can draft. What it can't do is tell you whether the draft sounds like a person or a press release. Our promo emails come from people (often our founder), and your job is making sure they sound human. That takes taste and the stubbornness to edit until it's right. If you've ever rewritten a text message four times because the tone was off, you have the gene.
• A genuinely good human. Everything above this line can be taught or trained. This one can't. Our Core Values include Care Deeply and Fanatically Personal, and these come to life through our customer journey and how we treat one another, not as posters in the breakroom. We're looking for someone who is kind when it's inconvenient, honest when it's uncomfortable, and quick to hand credit to others. If your references smile when your name comes up, we'll probably get along.

Skills

• AI-curious, at minimum.
• An over-achiever.
• A voracious learner.
• Analytical AND creative.
• A strong communicator.
• A genuinely good human.

Benefits

• A unique opportunity to make a difference.
• A competitive health care plan (3 Medical plan options available, along with Dental & Vision).
• Life Insurance (Basic, Accident, and AD&D).
• Competitive PTO based on years of service.
• Short Term & Long Term Disability Insurance Plans.
• A competitive 401K program with company match and full vesting by your first work anniversary.
• Annual Wellness/Fitness reimbursements of up to $400 each calendar year towards your physical, mental, or financial wellbeing.
• $200 team member purchase allowance annually. $50 charitable donation to your favorite charity or to offset the adoption fees of a shelter pet.
• Professional Development Opportunities, including tuition discounts through UC Online.
• 9 paid holidays per year.
• Team member discount programs through My Path Perks Discount Marketplace, VIU, and WesBanco.
• A fun and rewarding work culture of collaboration, and flexibility (including reduced Summer Hours) for work/life balance.

Pay

Compensation depends on your experience. We're interested in both green-and-hungry and lightly-seasoned-and-hungry candidates.

Schedule

In-house in our fun, urban Covington, KY office (5 min from downtown Cincinnati, OH). Because this role comes with real training and mentorship, in-person is how it works best. It's where the team is, where the whiteboards are, and where proximity is a cheat code.