Marketing Manager - IVF Genetic Testing
Position Summary
The Marketing Manager IVF Genetic Testing leads strategic marketing initiatives across PGT A, PGT M, PGT SR, EMMA ALICE, ERA, and emerging genomic technologies supporting reproductive medicine. This role is responsible for building market awareness, driving demand, and enabling commercial success in a highly technical and clinically sensitive environment.
Key Responsibilities
Develop and execute regional marketing strategy for genetic testing and genomic services
Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks
Build annual marketing plans and track performance to drive demand and revenue growth
Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements
Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content
Translate complex genetic data into clear and meaningful customer value
Partner with sales to deliver training, tools, and competitive positioning
Develop resources such as ROI tools, workflow guides, and objection handling materials
Provide ongoing competitive intelligence and field insights
Lead go-to-market strategy and execution for new assays, platform updates, and enhancements
Cross-functional alignment across clinical, regulatory, product, and counseling teams
Monitor launch performance and adjust based on adoption, turnaround time trends, and feedback
Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors
Build strong relationships with key opinion leaders to support credibility and evidence development
Lead advisory boards, webinars, and scientific engagement initiatives
Analyze usage data and reporting trends to refine strategy and messaging
Qualifications
Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment
Experience managing technical product lines and supporting product launches
Strong understanding of IVF workflows and genetic testing applications
Excellent communication, presentation, and strategic planning skills
Benefits
- Paid Time Off and 10 Paid Holidays
- 401(k) with Employer Match
- Medical, Dental, Vision
- IVF Coverage to support family building needs
- GAP Insurance
- Basic Life and AD&D Coverage
- Short- and Long-Term Disability
- Optional AFLAC Supplemental Policies
- Employee Assistance Program (EAP)
- Flexible Spending & Health Savings Account
About Vitrolife Group
Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.
We are currently approximately 1,100 people worldwide, headquartered in Gothenburg, Sweden. Vitrolife Group’s products and services are available in more than 125 countries, through our own presence in more than 25 countries and a network of distributors. We are a sustainable market leader and aim to be the preferred partner to the IVF-clinics by providing superior products and services with the vision to enable people to fulfill the dream of having a healthy baby.
The Vitrolife AB (publ) share is listed on the Nasdaq Stockholm.