Clinical Trial Marketing Manager (US)
Vitalograph · Boston, MA · 1 mo ago
MarketingFull-time
Key Responsibilities
- Develop and execute a differentiated global marketing strategy for Vitalograph's clinical trial solutions.
- Partner with the Global Marketing team to create targeted omnichannel campaigns that generate high-quality marketing-qualified leads.
- Expand and enhance customer databases to strengthen engagement and communication with key audiences.
- Identify education and training initiatives that provide value to customers and work with internal teams to deliver them effectively.
- Lead Vitalograph's presence at industry congresses, conferences and trade events, ensuring strong brand visibility and impactful messaging.
- Build and maintain relationships with professional organisations and industry stakeholders to identify opportunities for collaboration and growth.
- Equip sales teams with the tools, messaging and resources needed to clearly articulate the value of our solutions.
- Act as a subject matter expert for clinical trial marketing strategy in both internal and external engagements.
About You
- You will bring both strategic thinking and hands-on execution experience, with the ability to translate complex service offerings into compelling customer-focused messaging.
- Required Experience: 5+ years' marketing experience within clinical trial services, healthcare consulting or strategic marketing, ideally in life sciences, CRO or B2B agency environments.
- Strong understanding of the clinical trial process, ideally within respiratory, pulmonary or related therapeutic areas.
- Proven ability to develop marketing strategies from insight through to execution.
- Experience influencing cross-functional stakeholders and delivering results in collaborative environments.
- Excellent communication, presentation and stakeholder management skills.
- Ability to simplify complex technical or service propositions into clear, customer-focused value propositions.
Salary
$75,000 - $75,000 USD (yearly)