Marketing Manager

About the Role

Spirit Mountain is seeking a creative, energetic, and hands-on Marketing Manager to lead the day-to-day execution of marketing initiatives across our year-round operations. This role supports winter and summer recreation, events, weddings, food and beverage, programming, and guest experiences through engaging content and strategic campaigns. Working closely with the General Manager and leadership team, the Marketing Manager will bring Spirit Mountain's story to life through social media, digital marketing, content creation, advertising, and community engagement. The ideal candidate is a self-starter who thrives in a fast-paced environment and enjoys combining creativity with measurable results.

Essential Duties and Responsibilities

• Create, capture, edit, and publish engaging photo, video, graphic, and written content across social media, email, website, and other marketing channels.
• Actively manage social media platforms, including scheduling, audience engagement, messages, comments, and timely operational updates.
• Coordinate seasonal campaigns, promotions, events, and communications with Indoor Operations, Outdoor Operations, Sales, Food & Beverage, Programming, and Guest Services.
• Maintain a consistent and accurate brand voice, visual identity, and message across all channels.
• Develop and manage marketing calendars based on operational priorities, revenue goals, and established marketing frameworks.
• Execute digital advertising, email marketing, website updates, and other promotional initiatives.
• Monitor campaign performance, engagement, website activity, and other key metrics, using results to improve future efforts.
• Coordinate external vendors, media partners, and community partners as needed.
• Assist with developing and managing the marketing budget and identifying effective uses of resources.
• Provide direction to seasonal or part-time brand ambassadors, photographers, content creators, and other marketing support personnel.
• Attend events and operational activities to capture content, including occasional evenings, weekends, and holidays.

Minimum Qualifications

• Two years of experience in marketing, communications, social media, content creation, or a related field.
• Demonstrated ability to create effective photo, video, graphic, and written content.
• Experience managing social media and digital marketing platforms.
• Proficiency with Canva, Adobe Creative Suite, or similar design and editing tools.
• Strong writing, organization, communication, and project management skills.
• Ability to work independently while coordinating priorities across multiple departments.
• Ability to work occasional evenings, weekends, and holidays based on operational and event needs.

Preferred Qualifications

• Associate's or Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in recreation, tourism, hospitality, events, or destination marketing.
• Familiarity with website content management systems, email marketing platforms, Meta Business Suite, and Google Analytics.
• Familiarity with Spirit Mountain or the outdoor recreation industry.

Compensation

Salary Range: $50,000 - $60,000 annually

Spirit Mountain is committed to pay transparency. Starting compensation will be based on qualifications, experience, and internal equity considerations.