Marketing Manager

About the role

In collaboration with the Vice President of Communications, the Manager of Marketing is responsible for supporting the development of, managing, and executing CEO’s organization-wide marketing strategy across email, social media, paid advertising, search, and other digital channels. This role grows CEO’s audiences, increases awareness of its programs, initiatives, and products, and develops targeted marketing campaigns that advance CEO’s programmatic, fundraising, advocacy, and organizational goals. This role oversees campaign planning and execution, audience segmentation, email marketing, social media, digital advertising, content distribution, and performance measurement. This role works closely with internal teams to translate organizational priorities into integrated campaigns that reach the right audiences with compelling messages and clear calls to action.

The Center for Employment Opportunities (CEO) provides employment services to people recently released from incarceration. Across the United States, 8,000-9,000 people participate in CEO each year, transitioning to employment that supports themselves, their families, and their communities. What began as a demonstration project of the Vera Institute of Justice in the 1970s to address employment barriers facing the formerly incarcerated following release in New York City has grown into the leading reentry employment organization in the country, where over 30,000 formerly incarcerated individuals have secured full-time employment since 1996.

Responsibilities

• Manage the development and execution of CEO’s organization-wide marketing strategy across email, social media, paid advertising, search, and other digital channels
• Lead marketing efforts and integrated campaigns that increase awareness and support for CEO’s programmatic