Marketing Manager - IVF Genetic Testing

Key Responsibilities

• Develop and execute regional marketing strategy for genetic testing and genomic services
• Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks
• Create scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements
• Develop marketing materials including white papers, case studies, presentations, digital campaigns, and educational content
• Partner with sales to deliver training, tools, and competitive positioning
• Develop resources such as ROI tools, workflow guides, and objection handling materials
• Provide ongoing competitive intelligence and field insights
• Lead go-to-market strategy and execution for new assays, platform updates, and enhancements
• Coordinate cross-functional alignment across clinical, regulatory, product, and counseling teams
• Monitor launch performance and adjust based on adoption, turnaround time trends, and feedback
• Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors
• Build strong relationships with key opinion leaders to support credibility and evidence development
• Lead advisory boards, webinars, and scientific engagement initiatives
• Analyze usage data and reporting trends to refine strategy and messaging

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment
• Experience managing technical product lines and supporting product launches
• Strong understanding of IVF workflows and genetic testing applications
• Excellent communication, presentation, and strategic planning skills

Preferred Experience

• Experience working with embryology or genetic testing key opinion leaders
• Familiarity with CRM systems such as Salesforce and marketing analytics tools
• Ability to translate scientific concepts into clear and compelling messaging

Benefits

• Paid Time Off and 10 Paid Holidays
• 401(k) with Employer Match
• Medical, Dental, Vision
• IVF Coverage to support family building needs
• GAP Insurance
• Basic Life and AD&D Coverage
• Short- and Long-Term Disability
• Optional AFLAC Supplemental Policies
• Employee Assistance Program (EAP)
• Flexible Spending & Health Savings Account