Marketing Manager II

Role Overview

We are seeking a Marketing Manager to join our team. This role involves owning marketing campaigns from end-to-end, including managing creative processes, targeting, segmentation, planning, execution, and reporting. The successful candidate will coordinate with multiple teams to develop and execute campaigns that drive traffic and conversions.

Key Responsibilities

• Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
• Plan, develop, and execute email campaigns that drive traffic and conversions for health programs.
• Continuously optimize email campaigns to improve on KPI performance.
• Coordinate with multiple teams to provide thorough and authoritative industry creative content.
• Own weekly, monthly, and quarterly reporting on the state of initiatives.
• Manage and report out on projects, status, and work with teams to remove any project blockers.
• Measure how email initiatives impact team goals, customer engagement metrics, and the overall customer experience.
• Regularly review, interpret, and communicate email performance metrics, traffic trends, and optimization insights.
• Develop technical and creative requirements for email campaigns in partnership with cross-functional teams.
• Communicate effectively with stakeholders across marketing operations, event operations, and creative teams.
• Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns.
• Work effectively across organizational boundaries to define, manage, and prioritize work.

Required Qualifications

• Strong bias for action and ability to prioritize.
• Aptitude for organization, flexibility, and producing results in a fast-paced environment.
• Ability to leverage data to drive decision making.
• Familiarity and comfort with GenAI applications for content and copy.

Benefits

• Supplemental benefits including medical, dental, vision, life, disability, and other insurance plans.
• ESPP (employee stock purchase program).
• 401K program with company match after 12 months of tenure.
• HSA (Health Savings Account on the HDHP plan).
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program.
• Access to certification prep and a library of technical and leadership courses/books/seminars after 6+ months of tenure.
• Certification discounts and perks through associations including CompTIA and IIBA.
• Dedicated customer service team for Consultants to address benefits and other resources.
• Certified Career Coach.