Marketing Manager – Events & Programming

About the role

The Marketing Manager – Events & Programming leads the planning, development, and execution of a comprehensive events strategy that drives traffic, enhances the guest experience, strengthens community engagement, and supports overall brand awareness.

Responsibilities

• Develop and manage an annual events calendar that supports traffic, tenant engagement, brand awareness, and guest experience objectives.
• Plan and execute signature events, seasonal activations, community programs, retailer partnerships, entertainment, and experiential marketing initiatives.
• Create event plans outlining objectives, audiences, budgets, timelines, staffing, production requirements, and success metrics.
• Source, negotiate, and manage vendors, production partners, entertainment providers, and event suppliers.
• Coordinate event setup, breakdown, vendor logistics, crowd flow, security, and operational support.
• Partner with tenants and retailers on promotional events, product launches, grand openings, and seasonal activations.
• Lead planning meetings, communicate timelines, track action items, and ensure accountability across stakeholders.
• Support guest registration, RSVP management, VIP experiences, and attendee communications.
• Measure event performance through attendance, engagement, tenant participation, sponsorship results, budget adherence, and overall impact.
• Maintain organized vendor records, contracts, invoices, certificates of insurance, and event files.
• Prepare post-event reports including key results, insights, challenges, photos, and recommendations.

Qualifications

• Bachelor’s degree in Event Management, Hospitality, Marketing, Communications, Business, or a related field preferred.
• 3+ years of experience in event management, experiential marketing, retail programming, or large-scale guest-facing events.
• Demonstrated experience managing the full event lifecycle, including planning, budgeting, production, vendor management, execution, and reporting.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent communication, relationship-building, and stakeholder management skills.
• Experience managing budgets, contracts, invoices, permits, and certificates of insurance.
• Ability to work evenings, weekends, holidays, and extended hours as required by the event calendar.
• Comfortable working in a fast-paced, customer-facing environment and making decisions under pressure.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook); experience with event management or project management platforms is a plus.