Marketing Events Manager

About the role

Bluebird Kids Health is a dynamic organization providing value-based pediatric primary care to underserved communities. The Events Manager role is responsible for building and scaling the events channel to drive new patient acquisition.

Responsibilities

• Develop and execute a strategy for owned events and community event participation to drive new patient acquisition
• Identify and scale successful programs while discontinuing those that do not deliver results
• Design, test, and launch new event concepts, educational programming, and community engagement initiatives based on family needs and business priorities
• Continuously test and refine event formats, messaging, attendee experiences, and conversion strategies
• Translate insights from data and the field into scalable programs and best practices
• Drive performance through data and continuous improvement
• Create event playbooks, toolkits, training materials, and operating procedures that can be scaled across markets
• Lead from the front by spending significant time in the field, engaging families, coaching team members, and identifying opportunities to improve performance
• Act as a natural ambassador for Bluebird Kids Health in every interaction with families, partners, and external stakeholders

Requirements

• Bachelor's degree in marketing, communications, or a similar field preferred
• 5 - 8 years of experience in field marketing, community growth, experiential marketing, events management, startup operations, campaign field operations, community engagement, or related roles
• A builder's mindset: enjoys creating something from nothing, testing ideas, learning quickly, and turning successful experiments into scalable programs and playbooks
• Strong analytical skills: uses data to evaluate performance, identify opportunities, and make recommendations
• Results-oriented: drives to hit targets, takes ownership, and finds the next angle until the goal is closed
• Exceptional communication skills: builds rapport with diverse stakeholders through strong written and verbal communication
• A hands-on approach: excited to spend significant time in the field, learn directly from families and team members, and lead by example
• Adaptable and resourceful: thrives in fast-paced environments, comfortable with ambiguity, and influences and drives results across teams without direct authority
• A natural ambassador: outgoing, warm, and energized by meeting new people; represents Bluebird with enthusiasm and professionalism
• Willingness to work evenings and weekends as needed to support events and community programming
• Reliable transportation required
• Bilingual proficiency in English and Spanish is a plus

Qualifications

• BA in marketing, communications, or similar field preferred
• 5 - 8 years of experience in field marketing, community growth, experiential marketing, events management, startup operations, campaign field operations, community engagement, or related roles
• A builder's mindset: enjoys creating something from nothing, testing ideas, learning quickly, and turning successful experiments into scalable programs and playbooks
• Strong analytical skills: uses data to evaluate performance, identify opportunities, and make recommendations
• Results-oriented: drives to hit targets, takes ownership, and finds the next angle until the goal is closed
• Exceptional communication skills: builds rapport with diverse stakeholders through strong written and verbal communication
• A hands-on approach: excited to spend significant time in the field, learn directly from families and team members, and lead by example
• Adaptable and resourceful: thrives in fast-paced environments, comfortable with ambiguity, and influences and drives results across teams without direct authority
• A natural ambassador: outgoing, warm, and energized by meeting new people; represents Bluebird with enthusiasm and professionalism
• Willingness to work evenings and weekends as needed to support events and community programming
• Reliable transportation required
• Bilingual proficiency in English and Spanish is a plus

Skills

• Event planning and management
• Community engagement
• Strategic planning
• Market research
• Project management
• Communication and interpersonal skills
• Leadership and team management

Benefits

• Competitive compensation package with performance incentives and, for some roles, equity participation
• Collaborative and dynamic workplace with significant professional growth opportunities
• Diverse and inclusive company culture that values every team member's contribution to our mission
• Medical, vision, and dental insurance products
• Employee assistance, caregiver support, commuter benefits, flexible spending accounts, health savings accounts, short and long term disability benefits, and other exclusive employee benefits
• Generous paid time off

Pay

Compensation details are confidential and not specified in the job posting.

Schedule

Work schedule details are confidential and not specified in the job posting.