Marketing Events Manager

Position Summary

The Marketing Events Manager is responsible for leading the strategy, planning, and execution of high-impact events that support brand visibility, customer engagement, and commercial growth across our global industrial markets. This role will manage Seaman Corporation’s presence at trade shows, customer and distributor events, product launch presentations, and industry conferences—ensuring a consistent, professional, and results-driven brand experience aligned with Seaman Corporation’s premium positioning.

Essential Duties and Responsibilities

• Develop and execute an annual events strategy aligned with Seaman Corporation’s marketing and commercial objectives.
• Plan and manage Seaman Corporation’s participation in trade shows, including booth strategy, logistics, vendor coordination, and on-site execution.
• Lead customer, distributor, and partner events that strengthen relationships and support sales growth.
• Collaborate with Sales, Product, and Marketing teams to align event messaging with product positioning and market priorities.
• Manage event budgets, timelines, contracts, and external vendors (show services, exhibit houses, agencies).
• Oversee booth design, signage, product displays, literature, and branded materials to ensure consistency with corporate brand standards.
• Support product launches and market-specific initiatives through targeted event programming.
• Cover internal stakeholders and event staff, including pre-event preparation and post-event follow-up.
• Measure and report on event effectiveness, including attendance, lead quality, sales impact, and ROI.
• Continuously evaluate and improve event processes, tools, and execution practices.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 4+ years of experience managing marketing events, trade shows, or experiential marketing
• Experience in B2B, manufacturing, industrial, or technical markets strongly preferred
• Prowess in managing multiple complex projects simultaneously with strong attention to detail
• Excellent organizational, communication, and cross-functional collaboration skills
• Experience managing budgets and negotiating with vendors
• Willingness to travel domestically and occasionally internationally; flexible to work evenings or weekends as required

Competencies

• Safety: Safety is our priority and everyone’s responsibility.
• Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus and we can create solutions that solve their needs.
• Integrity: Our words and actions reflect our values and we hold respect for all individuals.
• Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground.
• Teamwork: We will trust the person and attack the process. Create Solutions Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles.
• Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process.
• Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity.

Supervisory Responsibilities

No

Travel Requirements

Approximately 15%

Seaman Corporation is an EEO Employer

Seaman Corporation provides equal opportunity for employment and promotion to all qualified employees and applicants based on experience, training, education, and ability to do the available work without regard to race, religion, color, age, sex/gender, sexual orientation, national origin, gender identity, disability, marital status, veteran status, genetic information, ancestry, or any other status protected by law. Seaman Corporation is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.