Marketing Manager, Dental

About the role

We're seeking a Dental Marketing Manager to lead the adoption of our 3D printers and related products in the dental industry. This role involves managing go-to-market strategies, executing campaigns, and collaborating with various teams to enhance the dental business.

Responsibilities

• Bring new dental hardware, software, and materials products to the market
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with Formlabs' products to build product positioning and messaging
• Partner with leadership to shape and execute the dental marketing strategy
• Regularly track and assess competitors, and adjust Formlabs' product marketing accordingly
• Own the content and strategy of the Formlabs Dental website
• Develop high-impact content including case studies, workflow videos, website copy, sales enablement materials, and customer stories
• Execute and optimize email, social media, and broader digital and traditional marketing campaigns
• Promote and demo Formlabs products at conferences, trade shows, events, and to analysts and potential customers
• Collaborate with dental professionals, key opinion leaders (KOLs), and industry experts
• Work cross-functionally with content, creative, events, sales, product teams, as well as dental professionals and industry experts to align marketing efforts
• Enable direct sales teams and channel partners with marketing assets and co-branded campaigns
• Track, analyze, and report on the performance of dental marketing initiatives to inform future investment

Requirements

• 3+ years of experience in a product marketing, marketing manager, or product management role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
• Experience with digital and traditional marketing channels
• Successful in collaborating with sales and marketing teams to create product training material, including value propositions and differentiation
• A creative mindset with a passion for designing innovative customer campaigns
• Passionate about technology and interested in 3D printing
• Proven ability to work independently and cross-functionally to complete projects
• Strong bias for action and ability to execute quickly
• Proactive, solution-driven, and able to anticipate challenges
• High level of initiative and strong business judgment; comfortable solving strategic problems in real time

Bonus Skills

• Experience working in the dental or medical industry
• A technical, STEM, or life sciences background is a plus

Benefits & Perks

• Royalty-free 3D prints
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Robust equity program to build future wealth through RSUs

Company Culture

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation

Full-time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.