Marketing Manager (Channel Relationship)

About the role

Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance.

Responsibilities

• Build and maintain strong, collaborative relationships with key channel and integration partners across our PMS and Services division.
• Serve as the primary point of contact for marketing-related inquiries and support.
• Conduct regular partner meetings to review performance, identify opportunities, and address challenges.
• Develop and implement comprehensive channel marketing programs, including co-marketing campaigns, joint promotions, and incentive programs.
• Create and distribute marketing collateral, sales tools, and training materials to support partner marketing efforts.
• Manage and optimize partner marketing budgets.
• Led the development and ongoing management of the Client Referral Program, including establishing program structure, executing supporting marketing initiatives, and cultivating regular engagement with clients and industry partners to support program adoption and long-term growth.
• Track and analyze the performance of channel marketing programs, providing regular reports and insights.
• Identify key performance indicators (KPIs) and develop strategies to improve results.
• Monitor market trends and competitor activity to identify opportunities and threats.
• Develop and deliver training programs to educate partners on our products/services and marketing best practices.
• Create and maintain a partner portal with resources, tools, and information.
• Facilitate communication and collaboration between partners and internal teams.
• Work closely with sales, product marketing, and other internal teams to align channel marketing strategies with overall business objectives.
• Collaborate with partners to develop joint business plans and marketing initiatives.
• Work with the sales team to ensure proper sales enablement through the channel.

Qualifications

• Proven track record of developing and executing successful channel marketing programs.
• Strong understanding of channel partner dynamics and sales processes.
• Exceptional written, verbal, presentation, and interpersonal communication skills, with the ability to engage effectively with clients, partners, and internal stakeholders.
• Ability to build and maintain strong relationships with partners and internal stakeholders.
• Experience developing or supporting client referral, partner engagement, or relationship-based marketing programs, including managing external stakeholder communications.
• Strong analytical and problem-solving skills.
• Exceptional organizational skills with demonstrated ability to manage multiple priorities, coordinate cross-functional initiatives, and maintain strong attention to detail in a fast-paced environment.
• Proficiency in marketing automation tools and CRM systems.
• Experience with Salesforce, CRMs, marketing automation platforms or partner portal software.
• Established relationships within the short-term rental industry and familiarity with key industry partners, associations, or networks strongly preferred.
• Experience with Market Development Funds (MDF) management.
• Ability to travel as needed.