Marketing Manager

About the role

Nova Color Acrylic Paint is seeking a Marketing Manager with a genuine appreciation for art, creativity, and the people who make things. The ideal candidate should understand the creative mindset, speak authentically to an artist audience, and have a deep respect for the products created.

Duties & Responsibilities

• Build and manage the marketing promotional calendar across email, social, paid media, product launches, partnerships, and seasonal campaigns.
• Partner closely with leadership to align marketing initiatives with overall brand strategy, revenue goals, customer insights, and key business priorities.
• Oversee and guide Nova Color’s social media presence, ensuring content feels authentic to the artist community while driving engagement, brand awareness, and revenue.
• Collaborate closely with content creators, artists, and community partners to develop thoughtful, inspiring, and educational marketing content.
• Review and approve marketing communications across CRM, email, eComm, and social channels to ensure consistency in brand voice and quality.
• Work cross-functionally with Customer Service and Community Management teams to ensure customer-facing messaging is aligned, thoughtful, and artist-first.
• Analyze campaign performance using Google Analytics, Shopify, Triple Whale, and other reporting tools to identify trends, opportunities, and actionable insights.
• Present weekly business updates and monthly performance recaps to leadership, including pacing, campaign performance, customer insights, and growth opportunities.
• Stay current on trends within the art, creator, social media, and digital marketing spaces, while understanding what resonates with artists and creative communities.
• Support product launches, promotional initiatives, partnerships, events, and artist collaborations as needed.
• Contribute creative ideas while also being willing to execute and manage day-to-day operational work.
• Maintain a highly organized workflow while balancing multiple priorities in a fast-paced environment.
• Other duties and special projects as assigned.

Experience & Qualifications

• Genuine passion for painting, art, and creative communities.
• Strong understanding of social media, digital marketing, email marketing, and eComm fundamentals.
• Excellent written and verbal communication skills with strong attention to detail, spelling, and grammar.
• Strong organizational skills with the ability to manage multiple projects and shifting priorities.
• Comfortable working in a fast-paced, entrepreneurial environment where priorities can evolve quickly.
• Ability to balance creativity with analytical thinking and business goals.
• Proficiency in Microsoft Office, particularly Excel, PowerPoint, Teams, and reporting tools.
• Comfortable analyzing performance data and translating insights into actionable recommendations.
• Collaborative mindset with a willingness to jump in where needed.
• Must be based in the Los Angeles area and able to work onsite three days per week.

Preferred

• 4+ years of experience in marketing, brand marketing, communications, social media, or eComm marketing.
• Experience working with artist, creative, lifestyle, or community-driven brands.
• Experience with Shopify, Google Analytics, Triple Whale, Klaviyo, or similar platforms.
• Familiarity with paid social, creator partnerships, and community engagement strategies.
• Experience presenting business updates and performance recaps to leadership teams.
• Strong understanding of creator-led and community-first marketing approaches.

Education

Associate’s or Bachelor’s degree in Marketing, Communications, Business, Fine Arts, or a related field preferred. Relevant professional experience may be substituted for formal education.